Jide Ayegbusi Email & Phone Number

Nigeria

Edusko matches kids with the right k-12 private schools and helps finance their education affordably. I am primarily responsible for product marketing and growth across the startup’s verticalsTop accomplishments:1. Designed and led the execution of our product launch that led to the acquisition of over 8000 top k-12 private schools within a year2. Created and led the execution of the Go-to-Market strategies in 3 Countries - UK, Nigeria & Ghana.3. Created actionable brand positioning and compelling sales strategies that drove revenue growth by over 100% YoY.4. Created a seamless relationship path among product, marketing, sales and customer success teams5. Orchestrated and created content for 20+ impactful in-person and online events with a total audience of 50,000, enhancing brand equity and driving sales.6. Generated marketing materials that enabled effective dissemination of timely information to the customers (including websites, periodic newsletters, releases, events, newspapers, etc.).7. Carried out several competitive analysis that led to distinct & strategic product differentiation

Berlin, Germany

EIDU is a digital learning platform that enables hundreds of millions of children to learn affordably. Doubling as the country manager in Nigeria, I was responsible for the company's growth and expansion in West AfricaTop Accomplishments:1. Established EIDU as a legal entity in Nigeria (Including obtaining necessary permits to operate in country2. Led the creation and execution of the Go-to-Market strategies for EIDU in 2 countries3. Created and drove the execution of marketing and sales strategies that led to the acquisition of over 1,000 schools within 3 months of operations4. Created marketing content for sales team for use in town halls, in-house seminars, telemarketing, email marketing and personal selling5. Led the execution and validation of sales fulfilment processes to acquire new school directors as customers and ensured that they and their teachers are successfully on-boarded on the platform6. Conducted interviews with hundreds of educators to understand their pain points, sharing the insights with the product team to achieve product market fit

SureTree is an insuretech with a digitalized insurance sales platformSelected Accomplishments:1. Hugely contributed to the creation and execution of the startup go-to-market strategies within a cross-functional team2. Created many compelling marketing and sales content that enabled the sales team to exceed sales targets by over 80% consistently, year on year.3. Worked with the CEO to identify key B2B users, leading to successful partnerships with 45 insurance companies and brokers across west Africa.4. Streamlined communication and collaboration between the tech development team and top management.5. Designed product and solutions landing pages for new product and feature awareness, optimizing for organic traffic and lead generation.

Vitafoam Nigeria Plc is Africa's leading manufacturer of flexible, reconstituted and rigid foam products. Selected Accomplishments:1. Successfully created channel opportunities and strategically positioned over 30 channel partners in my region for financial growth, improved sales turnover and business expansion2. Recruited many channel partners within one year of engagement translating to about 20% regional growth3. Branded and activated over 40 retail outlets leading to an enhanced brand visibility and improved sales turnover in the region4. Successfully introduced and implemented digital communications methods with channel partners leading to enhanced relationships/trust between Vitafoam brand and its customers within Lagos sales region5. Inspired over 10 Vitashop Sales Reps for optimal sales performance

Lagos

Mediaplus was a leading marketing communication company serving local and international brands. I started off as a client service intern and rapidly grew to become a brand manager within a year of joining the ad agency.Selected Accomplishments1. Planned and bought numerous media (particularly Press, TV and Radio) for brands in the banking, consumer, sports, education, entertainment, manufacturing and tech industries2. Created disruptive content that engendered engagement, goodwill, and growth for my brands across diverse industries3. Maintained positive relationships with major media houses and journalists locally and internationally that foster positive media publicity for my brands.4. Managed internal and external communication plans toward creating favourable point of view among agency's internal and external stakeholders.5. Managed Market Research, Go-To-Market Strategy, Creative Storytelling, Copywriting, Content Marketing, Integrated Marketing.6. Planned and executed high traffic events for our clients for top of the mind and sales conversion7. Planned and executed brand strategies that moved two of our client brands from dying brands to being well positioned brands that could withstand competitions with minimal resources8. Wrote over 50 published articles/columns on brand, sales promotion, PR, advertising and marketing strategies on behalf of the company in many national and international magazines and newspapers among which won a live Television interview

Master Of Science, Marketing

Bsc, Psychology, 4.05 Cgpa

Activities and Societies: Volleyball Team

Entrepreneurship, Technology And Design