- Led UX research using surveys and usability tests, developing 2 personas and informing design improvements across 4 key features to boost conversion rates.- Revamped the stock screener feature, collaborating with finance analysts and developers to ensure design feasibility.- Led cross-functional usability testing with 10+ internal members from 4 teams, driving more user-focused decision-making across the organization.

- Directed the UX UI team to create user flows and high-fidelity prototypes, integrated generative AI and AR for DELL’s 2024 SXSW campaign.- Led a cross-functional team of fabrication, light, and development to conceptualize and build an immersive experience, leading to 300 ticket sales.- Developed a detailed user flow diagram, outlining team roles and outputs, ensuring efficient project execution and cross-team communication.- Conducted generative research into Mukbang video viewers through netnography and user interviews, leveraging research insights to design an end-to-end VR game experience with real-world rewards.

- Designed an e-commerce website integrated loyalty rewards through rapid-prototyping and internal usability testing, in collaboration with the product manager and engineering team to balance business requirements, technical feasibility with user needs.- Designed and launched MVP focusing on in-store cashback and redeem features, collaborating with the founder and the engineers to balance business, technical constraints with user needs.- Adopted agile methodology to iterate the app through usability testing and internal design critiques. Integrated new features into MVP products aligned with the product roadmap.- Spearheaded a team of 3 to build a design system (style guide and reusable components) from scratch, resulting in enhanced efficiency across the design and development process.- Crafted an enterprise dashboard to manage customer orders, facilitating a streamlined internal workflow.

- Collaborating with design team, develop team and market team to redesign Clearviction Website, driving design recommendation through analyzing user data and user research findings.

- Led a team of 4 to redesign the landing page and branding, resulting in a 95% boost in client satisfaction and brand exposure.- Redesigned the Human-Machine Interface (HMI) to be responsive across multiple screens, resulting in increase in machine monitoring efficiency.- Designed an all-in-one mobile app for maintenance supplies, streamlining workflows and supporting diverse supply types.- Collaborated with business stakeholders to redesign an internal production system, improving menu navigation and data table readability.- Translated stakeholders' business requirements into design solutions, communicating design with user flows, wireframes and clickable mockups. - Enhanced adaptability in the design process by establishing a UX model including user research and usability audit templates for internal use.- Contributed to design system by developing new dashboard and mobile app components.- Created comprehensive user manuals for a cloud-based Industrial IoT system and a new CRM system, streamlining the onboarding process and reducing training time for operators.

- Redesigned responsive digital interactive storybooks to enhance reading and interactive activities experience on mobile screens. - Collaborated with stakeholders and engineers and rapidly iterated designs based on their feedbacks and tech constraints.

- Conducted 20+ user research sessions, encompassed recruiting participants and designing interview protocol, using methods including in-depth interview, field study and co-design workshop.- Analyzed qualitative data applying approaches including grounded theory, qualitative coding, and affinity diagramming to generate findings and drive design recommendations.- Designed and refined experimental interfaces via iterative usability testing, achieving a 75% increase in experiment effectiveness.

- Designed experimental scales and survey questions.- Managed and cleaned quantitative data collected from experimental surveys.- Conducted literature review.