As an integrated and digital marketing specialist, I have the career background of diverse marketing fields. I am also fluent in English, Mandarin, and Cantonese, and have a global view of different marketing environments. I have over 7 years of marketing background experience, from 0-1 executing SEO, and SEM for a start-up company, have rich experience and practical ability in marketing operations, customer relationship management, sales, marketing consultant, and business experiences. Developed the campus sales network for target customers and achieved 6000 + coverage of target groups through 5 + collaborated Student Union, 15 + campus KOL and 2 + cooperation of non-campus community promotion platform and much more. Also, familiar with the operation of e-commerce platforms Taobao, TikTok, and Tmall.I am also a quick learner, I have continuous value output and creative thinking, have self-motivation, strong interactive communication skills, cross-team collaboration ability, competitive, outgoing, passionate, UX design experience, and interdisciplinary talent. If you’re interested please message me here!
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Integrated Marketing SpecialistAutel Energy Nov 2023 - PresentNew York, UsIntegrated Marketing in new energy of EV chargers and solutions, powering the sustainable green future in the planet. -
Integrated Marketing Strategist (Nyu Real-World Partnership Program)Hp Sep 2021 - Dec 2021Palo Alto, Ca, Us• Provided HP 3D printers for cancer treatment to our client Adaptiiv.• Formulated operation strategies with the combination of HP 3D printers and Adaptiiv anti-cancer treatment software.• Investigated pain points of 100+ cancer patients using treatment accessories to find the problem of large wearing air gap.• Reached target users through multi-channels to improve brand exposure by 4%, balanced functional and user emotional values to increase impressions by 15% and conversion rate by 7%. -
Ux Design ProgramCartier Jun 2021 - Sep 2021Meyrin, Ch, Ch -
Usability ConsultantCartier May 2021 - Jun 2021Meyrin, Ch, Ch• Designed the Virtual ‘Try-On’ function for Cartier's e-commerce applet to increase jewelry sales and conversion rate. • Developed the prototype of Bracelet Trial Wearing to include hand joint positioning, wear quantity, affect sharing, and more to achieve AR trial on function.• Analyzed pain points for online jewelry shopping by testing the effectiveness of Cartier Creation and Gift Advisor in the shopping module which optimized the online shopping process and increased the purchase rate by 15%. -
Digital Marketing SpecialistMackage Dec 2020 - Mar 2021Montreal, Quebec, Ca• Generated 20+ KOLs on social media and improved the brand purchase rate by 7%.• Promoted the brand’s lookbook by using a live streaming platform which resulted in a conversion rate of 3.82%. Utilized social platforms such as Weibo, Taobao, and Little Red Book to improve search engine conversion rate by 18.13%. • Recruited influencers from the Little Red Book platform to collaborate and improved brand exposure by 5%.• Analyzed revenue reports and consumption data of the top sales products to predict future trends and improved conversion rate by 5-7% compared to the previous month.
Gigi Chan Education Details
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New York UniversityMarketing
Frequently Asked Questions about Gigi Chan
What company does Gigi Chan work for?
Gigi Chan works for Autel Energy
What is Gigi Chan's role at the current company?
Gigi Chan's current role is Integrated Marketing Specialist.
What schools did Gigi Chan attend?
Gigi Chan attended New York University.
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