Jien Goh Email & Phone Number

Singapore

Singapore

WGSN Mindset works with clients to identify your next growth opportunity by leveraging the combined expertise of our trend team, our unrivaled insight on future trends and our data warehouse.We help you stay relevant by understanding what trends mean for you, when and how to adopt them.What we deliver:- Creative & Innovation Workshops- Consumer Roadmaps & Personas- Bespoke Trend Reports & Briefings- Retail Safaris- Trend Academies- Retained Consultancies

Looking at the niche, the different and diverse to help identify 'new news' and opportunities for change in a broad range of sectors. Curating clear and inspirational content through visuals and copy.

Sydney, Australia

Singapore

A focus on prestige beauty, fragrances, skincare and haircare brands, both from a global and APAC regional lens. Encompassing new brand ideation, visual identity & brandworld creation, total brand restage & portfolio architecture strategy, limited edition brand activation. Brands include SK-II, Head & Shoulders, Olay, Adidas, Bourjois, Rimmel, Salvatore Ferragamo.

I work with brands across categories and countries, always with the aim to 'clarify, simplify & inspire'​ for clients and creatives alike.I have experience in strategic brand definition, packaging design, brand portfolio nomenclature, trend research, insights & semiotics. Working within a nimble-sized independent agency, I also function as client lead across various accounts and have managed projects from end to end. Playing an active role in successfully developing the… Show more I work with brands across categories and countries, always with the aim to 'clarify, simplify & inspire'​ for clients and creatives alike.I have experience in strategic brand definition, packaging design, brand portfolio nomenclature, trend research, insights & semiotics. Working within a nimble-sized independent agency, I also function as client lead across various accounts and have managed projects from end to end. Playing an active role in successfully developing the business to date, I am comfortable with having commercial conversations with senior client members and junior marketers alike. My work experience with IK spans across global markets including Shanghai, Hong Kong, ANZ, Japan, Indonesia and Singapore. Some of my clients have included: Fonterra, Unilever, PepsiCo, Treasury Wine Estates, Diageo, Heineken APB, Syngenta, Tata Global Beverages and Himalaya Wellness Company. Show less

London, United Kingdom

An opportunity to broaden my knowledge and skills in experiential & retail strategy while offering an Asian perspective on HuntHaggarty's APAC projects. During my short stint, I worked on projects in the luxury hospitality, technology and banking & finance sectors.

Client-facing role, handling key accounts in APAC region. With clients such as Unilever, Kraft, Danone (SG and China), Philip Morris, Asia Pacific Breweries and Nestle. Apart from day-to-day project management tasks, I was involved in facilitating and participating in creative reviews and brainstorm sessions with both Creative and Strategy teams within the global Cowan network.With sound experience in driving projects from Concept Generation to Production stages, I am adept in… Show more Client-facing role, handling key accounts in APAC region. With clients such as Unilever, Kraft, Danone (SG and China), Philip Morris, Asia Pacific Breweries and Nestle. Apart from day-to-day project management tasks, I was involved in facilitating and participating in creative reviews and brainstorm sessions with both Creative and Strategy teams within the global Cowan network.With sound experience in driving projects from Concept Generation to Production stages, I am adept in all stages of the brand design process and can work independently or collaboratively where required. Show less

Supported Creative Strategy team in research and strategic formulation of consumer moodboards, 360degree brandworlds and touchpoints, creative guiding principles, concept stories and territory boards.

Cross- Disciplinary Trend Forecasting

Intensive summer course focused on the techniques & tools to investigate, analyse and predict cross disciplinary macro and micro trends.

Bachelor'S Degree With First Class Honours, Communication And Media Studies

Politics And Social Sciences

I spent 6 months in Budapest, Hungary for an exchange program focused on learning about culture and history of the 'Paris of East Europe'.

Gce A'Levels