Identify, develop, and execute new strategic ventures as defined by our company strategy and the CEO. Engage cross functional and BU stakeholders to achieve strategic plans, including our precision medicine initiative. Conduct strategic planning and quantitative and qualitative research for new ventures.

Developed consumer insights strategies and plan as well as executed qualitative and quantitative research, working closely with executive teams. Clients in a wide range of industries including edtech, drug R&D software, vitamin & supplements, OTC drugs, medical devices, food & beverage, EHR, influencer marketing platform, and retail.

• Transformed marketing from catalog-based to integrated marketing, including digital marketing, social media, SEO and SEM, direct mail, and branding/messaging• Developed engaging online and social media content including white papers and posters, collaborating with new partners• Overhauled the website, improving search, navigation, and lead generation• Conducted A/B testing on campaigns and focused on marketing analytics to drive growth in open-rates, click-throughs, and conversions

• Launched branding campaign with new marketing claim on how Kaplan supports students to get into their top college choices• Overhauled website, bringing in double-digit revenue growth online through increased organic search and user-friendly navigation• Developed partnership to launch innovative new mobile app for SAT practice on the go with teacher Q&A and video tutorials• Optimized budget by pruning and revising ineffective marketing while exceeding sales growth from previous year; cut over $1 million and modified search strategy to spend less while increasing ROI• Doubled leads through development of innovative online products and strategic online partnerships, targeting new market segments and lowering cost per acquisition by over 30%

• Oversaw and managed qualitative and quantitative market research, from questionnaire design and data analyses to recommendation, for K-8, pre-college, GRE, GMAT, LSAT, MCAT, bar review, and med programs• Spearheaded conjoint research and Max Diff to identify market opportunities, and test pricing and product features • Conducted research to support decisions including facilitating focus groups, leading contextual inquiry on user design, managing quantitative research on design ideas, promotions, pricing, user interface, and web design as well as evaluating new product pilots

• Developed and executed assortment by geography and style for diamond rings worldwide, composing $200 million in sales• Phased out two product lines and supported new product launch of Bezet diamond ring, collaborating with product development and marketing, providing feedback on prototypes, developing assortment strategy, and meeting launch deadlines • Led pricing strategy for diamonds, conducting analyses and testing scenarios to drive decision-making

• Guided product management team to turn around ablation therapy sales, launching three new products, developing innovative sales tools, and managing a multi-million dollar budget• Established key opinion leader network, building advisory board to guide product development, podium strategy, and clinical trials• Motivated and retained employees through challenging and uncertain environment, going through two acquisitions

• Recruited and developed market research team and charter from ground-up• Designed and led long-range planning process with executive leadership team, creating a vision statement, cultural beliefs, and therapy-level strategies that translated into operating plan and scorecard metrics• Overhauled entire product development process on cross-functional team, representing sales and marketing to cut time-to-market• Facilitated leadership team on Cardiac Surgery portfolio decisions with new phase-gate process

• Launched ablation product for new therapy, driving territory managers to grow sales to over $400k in less than 6 months • Developed strategy for beating heart products and introduced two new stabilizers growing share to #1 position• Owned product development projects from concept to post-launch monitoring, working closely with sales force and surgeons• Phased out unprofitable product lines and focused resources on key product launches and market opportunities

• Conducted in-depth research, competitor analyses, and interviews with experts in industries ranging from heating, ventilation, and air conditioner to printers and auto financing to develop strategic alternatives, including acquisitions and product roadmaps• Created quantitative models to evaluate NPV of strategies and risk and prepared and delivered presentations to provide clarity around market dynamics, strategic alternatives and direction • Managed projects, including working with both parties of US-Japan joint venture to agree upon global vehicle branding strategy