Responsible for Strategizing the Sales efforts with key Business insights.Revenue Planning and AnalysisInitiated Pricing process and Optimising dealsAgency Incentive Planning - enables to achieve higher than expected revenuesAnnual Target SettingExecutive Vice PresidentNDTV MediaSep 2002 - Feb 2010 7 yrs 6 mosHandle cross functional responsibilities including Finance, Traffic, Operations and HR of the companyCategory performance and insights to understand the seasonality of the advertisers

Media Trends and Viewership analysisKey support to programming team to identify improvement areasMarket understanding and correlating with channel performance basis Viewership

Research enthusiast,Trend analysis of Business News and General News Genres. Providing insights to the Editorial teams on key performing/ non performing slots to boost the ratingsBrand Equity study undertaken during the tenure- a project done after 8years for the organization

Audience Analytics & ResearchResponsible for Viewership analysis and understanding the content basis News Content TrackerDistribution Planning and StrategyUnderstanding the Consumer need basis viewership data output

Media Planning for the brands under Proctor and Gamble universeWorked extensively on Vicks Vaporub and Whisper Ultra and managed to deliver the plan by saving 10% from its annual budget