Jim Garrity is the founder and CEO of BridgeTwoWorlds, LLC., a marketing consultancy helping advertisers, agencies and digital media companies bridge the gap between the worlds of traditional and digital communications. Before retiring from Wachovia in 2007, Garrity served as their Chief Marketing Officer (CMO) for more than a decade. Prior to Wachovia, Garrity held executive roles in sales and marketing at both IBM (1968 – 1992 – his last position there was Director of Advertising, IBM US, and Compaq (1992-1997) where he was Vice President, Communications. From 1995 – 2007 he served on the Board of Directors of the Association of National Advertisers (ANA) which he chaired in 1998. He also founded the ANA’s New Technologies Committee in 1995 and chaired it until he retired from Wachovia. He previously also served as a Non-Executive Director of Burst Media and was Chairman of Canoe Ventures’ Advisory Board and Chairman of Digitalsmiths’ Advisory Board, He currently serves as Co-Chair of CLOVR Media's Advisory Board and serves as member of the Board of Directors at Olson and is an advisor to both Marketshare and Ghostery. Most recently, he has taken on the role of Chairman of the Board of Advisors for two additional companies: American Towns and ColSpace.Specialties: Brand building, brand architecture, advertising, new media, marketing ROI/accountability.