Business P&L, Finance, Sales Management, Team Building, Exports, IT, HR, Marketing, Manufacturing Management, Logistics

• Managing P&L of the portfolio – New Range and Zandu Sona Chandi Chywanprash• Creating a portfolio and extensions to grow the portfolio• Conceptualising creative brief and partnering the agency creative team in creating communication solutions across different mediums. • Evaluating creative output. Overseeing development of communication across ATL, BTL and Digital mediums.• Identifying high growth potential categories, feasibility study for opportunity size and introduce innovative product.• Achieving top line and bottom line growths to drive the overall organization goal and brand objectives.

Responsible for the P&L of Personal Care brands of Henkel (now part of Jyothy Labs Limited) and Jyothy Labs. Also responsible for Household Insecticides category and Fabricspa a hight end washing solutions provider in retail space.

Marketing and communication expert with proven track record of creating and nurturing brands.Hunger for wisdom, for creativity, for growth, for taking on challenges, hunger forshattering mediocrity.With the spirit of entrepreneurship have been able to evolve into a marketing and communication expert with a proven track record of building case study brands like DermiCool, Livon and ItchGuard.Hands on, performance-oriented, motivated to deliver market performing creativity, multitasking, action packed leadership to bring out the best in people.Having worked successfully with diverse cultures and corporate environments – with entrepreneurs, professionals and PE firm. The last few years as top management have been able to drive business, brands and teams to their potential.Expertise• Strategic Planning • Marketing • Branding • Insight mining • Communication • Film making • Mergers • IntegrationSummary of Skills/Achievements • Cumulative experience of over 19 years in marketing, communication and engineering.• 10 years Communication professional (Handling both OTC and Personal Care brands of Paras and across other categories – Foods, Automobiles).• Driving overall growth and development of brands to meet the business objective and enhance long term business profitability. • New product development, Ingredient study, fragrance selection, market potential, packaging development, vendor identification, consumer understanding, research, communication development and agency handling.• Extensive exposure to launching brands – product concept to launch, with a special focus on development of the brand strategy.• Identifying power brands and focusing energies of organization and team for higher profitability – tripled profits in 30 months• EBITDA margin improvement to 30% • Value creation for investors enabling high returns - merger and integration of business• Investor relationship management – Regular interaction with the Actis / Sequoia Capital teams

Communication Solutions, New Business Development

Project Development, Import of Machines, Purchase of Capital Equipment

Project Coordination, Designing of Machines, Execution of Hydraulic draw bench, Maintenance of Machines

Mechanical Maintenance, Annual Turbine and Boiler Maintenance, Scheduled maintenance, Bioler Operations