1. I collaborate with market research, sales teams, field marketing and multiple business units within TCS to build account-based strategies, including target account list building, digital advertising, content, performance measurement for enterprise accounts in the Asia Pacific region.2. I lead the LinkedIn Sales Navigator program from a technology enablement standpoint and work with our sales stakeholders to adopt LinkedIn Sales Navigator in their sales pursuits and outreach strategy via trainings, best practices liaising with the LinkedIn Sales Customer Success teams.3. I collaborate with finance and field marketing teams to plan annual and quarterly budgets for marketing and oversee budget spend, utilization and governance.

I am responsible for driving opportunity pipeline and revenue growth in marketing & sales areas for Banking, Financial Services & Insurance vertical for a couple of geographies from sales standpoint. We provide specialized CMO facing offerings in the areas of MarTech, Data Management, Marketing Analytics, Marketing Operations, Content Services, etc. with the help of productized frameworks from consulting & advisory perspective, owned IPs/solutions and a very large partnership and alliances ecosystem @TCS for our BFSI customers across the globe.

Jignesh works as a Marketing Automation Lead for providing email marketing services for an advertising platform/product at a leading US based technology company. He is responsible for execution of top of the funnel marketing programs in company's lifecycle marketing organisation i.e. customer acquisition, activation and engagement. He builds and maintains marketing programs as below - 1. Customer Activation Programs to activate dormant customers who have signed up but don't generate revenue2. Acquisition and engagement driven webinar programs to acquire new leads and engage existing customers3. Newsletter programs to promote new offerings and services4. Lead Nurture/Engagement programs for pushing leads further down the conversion funnel5. Marketing Service Communications for communicating awareness and changes in the legal and policy changes (e.g. CCPA, GDPR, etc.) on a global and regional basis.He leads a team of automation specialists including list builders, campaign developers, email content developers and QA. List Build Tools: Infor (Epiphany) Marketing SuiteEmail Campaign Build Tools: Marketo, Salesforce Marketing Cloud, On24 (webcasts)Content: Fluid and Responsive Designs for Emails

1. Successfully built a Social solutions competency centre leading to project wins at 7+ customers and building team of 20+ associates2. Essayed roles in the capacity of Solution Architect, Leading Application Delivery in Digital areas (Social, Mobile, Cloud, Portals, API)3. As a Social Solution Architect, I am responsible for proactive and reactive pitches by defining and defending solution architecture by mapping pain areas in business functions to technology solutions, roadmap creation, budgeting software and human resource costs, team structure and execution planning. 4. Led the complex web modernisation and technology transformation program for a manufacturing major’s contract management system by replacing legacy Java technology to SFDC platform, resulting in 2-3x times boost in business agility and reduce costs on technology infrastructure and deployment spends.4. Led the implementation of Malaysia's first and only online service for trusted car care portal for an Oil & Lubricants major, resulting in over 250+ certified car workshops enlistment and an alternate revenue stream for the company.5. Led the social apps development using Facebook and Twitter API for couple of customers6. Led an iOS mobile app development and responsive web development for an Airline Alliance major and US Auto major respectively

1. Essayed application implementation roles in the capacity of Project Management, Software Design Engineer (SDE), Software Design Engineer in Test(SDET) for a US based Tech Major2. Led the end-to-end implementation of customised IE8 browsers for 25+ UK partners (AutoTrader, TalkTalk, CareerBuilder, etc.) with an aim to increase IE8 adoption in UK market. This included close collaboration with Product Owner, scoping & documenting requirements, creating project plans, resource allocations and weekly status reporting to all stakeholders3. Led the Reference Implementation phase of legacy tech application to new age technology (.NET 3.0) transition for a US based Healthcare company4. Essayed roles in capacity of SDE & SDET for couple of products for US based Tech Major