Jignesh Patel Email & Phone Number

Fountain Valley, CA, US

Fountain Valley, CA, US

Torrance, CA, US

Torrance, CA, US

Torrance, CA, US

Torrance, CA, US

• Strengthen the Honda brand identity in all marketing materials and advertising
• Direct and manage the creation and implementation of brand strategy designed to increase Honda awareness & purchase consideration
• Collaborate with the advertising agency to oversee the development and execution of an overall launch marketing strategy which incorporates into all launch activities across multiple SP departments
• Coordinate the budget, execution and approval of specific advertising platforms for various vehicles launches, MMCs & FMCs
• Oversee and collaborate on Honda branded events and partnerships, and guide other groups in implementing the appropriate brand personality and voice across all activities

Torrance, CA, US

• Develop integrated marketing campaigns to support Honda brand objectives by collaborating with SP team
• Initiate and establish online marketing direction and optimization strategy for each model launch to ensure coordination with brand message, field, dealers and target consumers
• Coordinate site planning, communication, and user testing of Honda product and brand information on automoblies.honda.com, Honda email marketing, and Honda online advertising programs
• Lead the development of integrated marketing programs and online advertising to generate demand and drive dealership sales
• Actively involved in complete redesign and launch of the Honda product web sites, including new information architecture, visual design, content and functionality which will impact over 65 million Honda consumers.

Torrance, CA, US

• Top-line lead on all brand, marketing and product development for No.1 selling minivan in U.S. – Honda Odyssey, Honda Ridgeline and Crosstour
• Responsible for lead development on Honda Ridgeline, Crosstour & Odyssey by functioning as U.S. sales representative on global development teams
• Research and analyze industry to fully represent needs of target customers including concept, hardware, features, trim and mix, positioning, pricing, and lifecycle recommendations
• Utilize extensive industry knowledge and automotive technical understanding to pursue appropriate channels for precise and intuitive research analysis
• Develop and propose model-line specific strategies and tactics to executive management in the vehicle development process in order to create exceptional, desirable products that exceed sales objectives
• Create, conduct, and administer customer focus groups and dealer visits, Honda associate model clinics, and on-line surveys in order to best understand needs of specific customer groups

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General