Jiho Chung is a Award-winning Integrated Digital Leader at Movers+Shakers. Colleagues describe them as "I had the pleasure of working with Jiho over the last four years at M/H, which then became VCCP US. Over that span, Jiho transformed our analytics practice. In doing so, he was able to make the work better and more effective, which is no easy feat. Jiho also expanded analytics from a single client to serve the agency's key accounts and new business opportunities. Additionally, working with Jiho, we introduced and scaled a digital media and influencer practice. That's the type of person Jiho is: ambitious, curious, and modest. Jiho is a listen-first partner to his internal teams and client partners. When you work with Jiho, you know you will get an honest perspective of what needs to be done. Jiho is the person you want with you when you are working on the most challenging assignments. He just makes you and everyone around him better.", "Jiho is the go-to person for marketing measurement and analytics at Wonderful Company. We work closely together to sucessfully implement tracking code and custom events (Google Anaylytics, Facebook/Twitter/Amazon Pixel, etc...) to our large and varied campaigns. He is professional and skilled, a great person to work with.", and "An innovator amongst trend followers. His intelligence is valuable from creative to understanding tech inside and out. Outside of his intelligence in the digital space, his work ethic is unmatched. It is amazing someone who is so on top of campaigns can still be a leader in the work place and keep a smile on team members faces. There is few people in the industry that can match Jiho in having such a widespread of top notch skills and qualities."
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Analytics & Communications Strategy LeadMovers+Shakers Oct 2024 - PresentSanta Monica, Ca, Us -
Assistant InstructorSix Blades Jiu Jitsu Sep 2023 - Present+ Coaching fundamental Brazilian jiujitsu classes for self-defense, hobby, and competition for both youth and adults -
Analytics & Media DirectorVccp Us Sep 2019 - Oct 2023New York, Ny, Us+ Designed and managed a composite analytics practice for global and national agency-led initiatives for Audi (automotive), Diablo IV (gaming), f’real (CPG), and Native (CPG) via pre-campaign planning, KPI development, site analytics, and social listening+ Established media and influencer practice increasing agency’s gross revenue and client retention by 80% for Alexa (retail), NCMEC (NPO), and Pokémon GO (gaming) including, but not limited to, strategy/communications planning, in-house influencer marketing, e-commerce, and innovation (e.g., AI, augmented reality)+ Successfully (re-) pitched new multimillion-dollar brands, such as Albertsons (retail), Alexa, Audi, Diablo IV, Klaviyo (B2B, tech), and Tate’s (food & beverage) -
Associate Director, MeasurementThe Wonderful Company Feb 2016 - May 2019Los Angeles, California, Us+ Oversaw the in-house agency’s analytics division, building interdepartmental processes, and optimizing/reporting across marketing efforts across the Wonderful portfolio (i.e., Wonderful Pistachios, FIJI Water, JUSTIN, Landmark Vineyards)+ Launched successful paid and organic marketing strategies for JNSQ, a millennial wine brand+ Trained and supervised 4 direct reports in paid search, site analytics, and reporting -
Associate Media DirectorMoxie Jun 2015 - Jan 2016Atlanta, Ga, Us+ Led and managed multimillion-dollar FOX home entertainment (entertainment) and Epson (retail) media accounts driving both strategic innovation (i.e., connected devices, Amazon) and highest ROAS to date+ Managed a team of 7 direct reports across both key accounts -
Freelance Associate Media DirectorInnocean Usa Jul 2014 - Jan 2015Huntington Beach, Ca, Us+ Created and launched successful national & local integrated media campaigns for NRG (utilities), the largest domestic energy company; directly increasing the YoY media budget by 17%+ Spearheaded key brand partnerships for Hyundai and KIA (i.e., NBA) while developing agency-wide processes and staff -
Associate DirectorCarat Apr 2010 - May 2014London, England, GbDetroit, MI+ Led and developed national integrated communication planning & media strategies for multi-million dollar Chevrolet and General Motors (automotive) initiatives and partnerships (i.e., Manchester United, MLB) + Spearheaded analytics division to forecast media campaign performance and co-established actualizations department to more effectively streamline billing+ Supervised 8 direct reports, in providing guidance for media campaigns + Promoted to Associate Director at the Detroit officeSanta Monica, CA+ Planned and executed national and regional integrated campaigns for adidas (retail) and Red Bull (CPG); improving product market share from 6% to 28% and increasing social following by more than 34% (i.e., adidas #thereturn campaign)+ Contributed directly to successful $50 million-dollar Red Bull and $30 million-dollar GoPro (retail) pitches+ Promoted to Media Supervisor at the Santa Monica office -
Freelance Digital SupervisorDentsu Mar 2010 - Apr 2010Tokyo, Jp+ Built and launched awareness & lead generation digital campaigns for Brandman University (education) and American Licorice (CPG) -
Digital PlannerIonic Media Apr 2009 - Jan 2010Woodland Hills, Ca, Us+ Created and executed national and local digital campaigns for Bausch & Lomb (retail), Larkspur Hotels (travel), and Experian (B2B) + Nationally recognized for the successful integrated campaign for Bausch & Lomb “Multi-Focal” and Martha Stewart; leading to a 30% YoY increase in media budget
Jiho Chung Education Details
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Uc IrvineInternational Studies
Frequently Asked Questions about Jiho Chung
What company does Jiho Chung work for?
Jiho Chung works for Movers+shakers
What is Jiho Chung's role at the current company?
Jiho Chung's current role is Award-winning Integrated Digital Leader.
What schools did Jiho Chung attend?
Jiho Chung attended Uc Irvine.
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