Jay Y. Email & Phone Number

*Full resume files available upon request by DM/email.*Localization, Marketing communication, Account/Project management (EN to KO, KO to EN), resource training (Project managers, linguists)*Years experience in media, content and IT products across genres working with Korea and global top tier clients.*Specialities: consumer brand localization, content culturalization, transcreation, team building, creating systems and processes, quality assurance, and operational strategies, managing projects, problem-solving, research & analysis, drawing insights. - Comprehensive experience in operating, evaluating and analyzing ranges of localized content such as marketing materials, webtoon/webnovel, web page/application/platform, IT product, AI, video(subtitling, dubbing), and content curation focused on end-user/audience experiences, and trends.- Experience in project & account management working cross-functionally (w/designers, IT developers, brand managers, CDs, editors, linguists, etc.), business transition, managing vendors/freelancers, and managing communications between stakeholders.- Research specialities: Qualitative Analysis, Text Analysis, Contextual Analysis, Semiotic Analysis, RCA.- Experience in media, culture and trends research projects.- Strong research, analytical, and presentation skills in both Korean and English.- Knowledge and deep understanding of media, new media, cultural trends, culture studies, and pop culture.- Ability to multitask and work within tight deadlines as a team player.- Ability to approach problems from different angles and thinking.- Use creativity to solve big-picture problems while remaining detail-oriented to solve the smaller ones.- Ability to lead work through delegation and collaboration.- Ability to execute against multiple, high-priority projects and manage expectations of stakeholders- Proactive, can-do attitude.- A dedicated, responsible, and self-motivated individual who is a quick learner. Willing to learn new, and adaptable to all changes. Having a creative and critical mind, and always up for new challenges.- Passionate about media, content, language, and end-users.

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  차장

  Grey Group

  Apr 2023 - Present

  *Senior Transcreation Account Manager : Working closely with PM/PD, CD, and linguists to ensure localization projects for global marketing are completed.* Client account management and servicing- Acts as the primary POC in the partnership with one of key technology clients (global top tier IT product company).- Escalation management and problem solving between stakeholders.- Identifies improvements to existing workflow and processes, and potential project risks and develops contingency plans.- Plans and strategies for local business practices.* Project management- Adaptation and localization of 360 degree campaigns including print, retail, TV, digital and social media for global marketing campaigns and localization projects.- Manages projects from initiation through to completion.- Partners with Production to ensure a smooth process, proper resource allocation and superior end results.- Works hand in hand with relevant teams in both the client and agencies to ensure partnerships.- Manages client objectives, expectations, deliverables, and timelines and communicates changes/directions to team members.- Liaises with clients/agencies/suppliers to obtain schedules, briefs, assets, technical specifications.- Planning & scoping for NPI localization projects.- Network management and communication between internal and external stakeholders (clients, vendors, PM/PDs, linguists).- Resource management (freelancers/vendors). - Ensures quality and adherence to production guidelines for key deliverables.- Manages localized and creative (language) assets in PMS/CMS/CAT tools. * Data management- Data collecting & tracking.- Drawing insights from data for the client business efficiency and productivity.- Providing QBR and feedback sessions.* Resource training* Hiring management-freelancershttp://grey.com/globalhttp://www.hogarth.comhttp://www.wpp.com