Jihye Choi Email & Phone Number

Seoul, Kr

1. Sales Engagement Operations for Key Account Customers - Contributed to enhanced customer engagement with Microsoft technology and services by actively coordinating technical sessions and workshops with sales teams and customers - Administered monthly communication with stakeholders by compiling best practices, market insights - Managed and reported customer data and insights to attain of strategic goals based on engagements data2. Configuration and Support for GTM (Go-To-Market) Marketing Projects - Monitored the cloud market and analyzed product/program demand based on client survey data - Set the key projects and solution plays for annual business solution and discussed them with APAC - Devised the main target and central message for each solution play - Planned detailed quarterly activities to help us create sales opportunities (events, webinars, conferences, etc.)3. Operation of the Azure Program and Product Marketing Strategies (Program YoY growth +71%) - Set up a decision-making process for clients with decision trees and logical charts - Generated and shared decks to help introduce the Azure program to our clients - Localized update notices and messages received from the global HQ - Helped to answer the sales team’s program-related inquiries and offer solutions for issues4. Planning and Execution of B2B Marketing Events (Azure 1st Party, 3rd Party Sponsorship Events) - Devised event structures based on demand in the cloud market and relevant insights - Generated and distributed promotional eDM, uploaded promotional content on social media - Executed on/offline events and supported the sales team as needed (Microsoft Azure Day, SAP NOW Korea) - Configured and distributed research tools to measure clients’ needs and pain points before and after certain events

Pangyo, South Korea

1. Collection of User Feedback & Proposal of Service Direction (Naver Green Dot, Naver Shopping, Naver Search)- Monitored SNS and online community channels & collected feedback from service users- Conducted a comparative analysis on the usability of competing services (Market Kurly, Danggeun Market, Kakao, Google Search, etc.) - Planned research that targeted our service users and those of our competitors (executed surveys/in-depth interviews)- Analyzed research results & formulated user-based insights - Prepared proposals for the improvement of service capabilities and operations2. Planning for Service-Specific Promotions and Events (Naver Pay, Naver Gift Shop)- Collected our competitors’ marketing precedents & executed a comparative analysis (Kakao Pay, Kakao Gift, Woowha Brothers, etc.) - Handled ideation tasks for seasonal promotions and events (point card gift promotion for Chuseok season, product exhibition event for family month, etc.)- Configured detailed structuring and copy slogans for relevant promotions and events (internally proposed more than 100 copy slogans for product exhibition events) - Devised ad banners to create hype for promotions and events (released more than 20 banners for “Every Time” and Naver Webtoon services) - Inspected rendering pages & delivered relevant feedback3. Configuration and Creation of Service-Related Promotional Content (Whale Browser, Naver Labs, etc.)- Proposed content subject matter and structuring (held interviews about content subject matter & executed field surveys)- Configured blog-based promotional content for 10 posts & produced relevant videos (boosted the number of ‘Likes’ by an average of 900% compared to previous figures) - Planned and posted ad banners for the promotion of relevant content- Arranged and prepared official Naver newsletters (examined newsletter case studies, proposed benchmarking ideas, etc.)

Seoul, South Korea

1. Configuration of Ad-Based PR Content and Promotions that Targeted the 10/20s Age Bracket- Monitored competitors’ SNS channels and collected trend-related insights- Executed weekly meetings about digital marketing planning & proposed more than 120 ideas- Configured 60 instances of ad PR content and promotions, created relevant storyboards (achieved 8,000 clicks, and a reach rate higher than 20,000 people)- Set concept designs for ad PR content & communicated with the production team2. Data Analysis and Strategy Formulation Based on Content Performance Metrics- Tracked and organized key KPI results data (number of clicks, reach rates, channel inflow rates, ad effectiveness, etc.) - Analyzed factors of content performance by examining relevant results data & reported relevant details to clients- Established and proposed a clearly-defined direction to improve content planning3. Operational Management of UNIVTOMORROW’s Official SNS Channels- Reported the outcomes and status of channel operations (prepared channel operation performance reports that compared current figures with the previous month)- Reviewed channel operation improvements - Monitored channels & managed communication with clients (collected and responded to comment feedback)

Seoul, South Korea

1. Establishment and Configuration of Ad Campaign Strategies - Gathered case studies of clients’ ad campaigns & analyzed factors that affected outcomes - Set the direction of ad campaign objectives & proposed relevant insights- Created and presented ad campaign proposals (selected SK Innovation campaigns to be run in the bottom-half of 2018)- Communicated with the art directing team in charge of ad campaign production2. Market Research & Collection and Analysis of Results Data- Monitored market trends, prepared monthly reports & reported details to relevant departments- Collected case studies of competitors’ ad campaigns & analyzed factors that impacted outcomes (GS Caltex, LG Chem, Shinsegae Department Store, etc.)- Assembled ad campaign result data, reported details to relevant departments/clients- Proposed an improvement direction for the planning of future campaigns