Jihyun Cho Email & Phone Number

South Korea

• Currently leading a post-investment management initiative aimed at enhancing the value and operational strength of a prominent commercial bank in Indonesia, serving as Project Manager.

• Led the project to build a community and a digital platform for emerging fund mangers to accelerate career growths by providing fund raising opportunities, mentorship, education, and fund management tools.

• Developed new financial business and services based on Blockchain technology
• Lead a digital transformation in a brokerage company

• Spearheaded operations of BITFRONT, the first Cryptocurrency Exchange Service of LINE group; orchestrating cross functional executions across strategy, marketing, product, compliance & risk management, customer.
• Led a blockchain project targeting the European market; applied for a Payment Insitutions (PI) license with the CSSF in Luxembourg, planned a go-to-market startegy, prepared operational plans, pro formas, and a AML/CTF.
• Built strategic partnerships with banks, and technology partners including AWS, Microsoft, and Bitgo.

Seoul, Korea

• Developed a payment business strategy for the first digital bank in Korea by incorporating joint efforts with tech startups; proposed to grow the user base by leveraging reward services of payment cards
• Initiated a data-driven and customer centric corporate strategy; presented the concept of customer value management, and set up a customer centric organization structure

Gangnam-gu, Seoul, Korea

• Spearheaded new business development for a fintech startup by building, maintaining, and owning relationships with a range of business partners, including major banks, payment gateways, online commerce companies, and.
• Created a user-friendly and merchant-friednly mobile payment service and initiated sales efforts targeting mobile merchants, and startup services
• Built a micro lending service from scratch on a P2P payment service called Toss; initiated a funding partnership with a consumer finance company, solved legal and regulatory issues, designed a formal business identity.

Jung-gu, Seoul, Korea

• Led data-driven marketing campaigns for affluent customer segments based on quantitative analysis of demographics, spending behavior, share of wallet, credit limit, etc.
• Created a full range of cross border purchasing programs to provide customers with convenient and reliable shopping experiences which resulted in $1.2B of overseas transaction in 2014

Seoul

• Established relationships and networks with small and medium businesses by initiating partnership programs with professional affiliates, including a food service association, a local store association, and an indoor.

New York, New York

• Analyzed app funnels, created performance indicators for mobile and online products, and enhanced the performance projection model by defining key attributes such as PR, marketing activities, and user referrals
• Prepared customized sales books for various business partners, including media companies, social network services, and entertainment companies

Seoul, South Korea

• Analyzed new business opportunities and developed new products and businesses through joint projects with various industry partners; generated $5.2B in transactions in the first half of 2010
• Initiated new business partnership with American Express which resulted in $300M of transactions in 2008; prepared complex pro forma financial analysis of the partnership economics
• Developed and launched a Million Seller Product which won the New Product of the Year honors at the 2008 American Express Marketing Awards Ceremony

• Managed 5 major products during various phases of the product life cycle and handled project tracking, system management, and budgeting; served as liaison to all service providers
• Conducted product development market research and created marketing and promotion plans for major credit card and pre-paid card brands
• Cordinated multiple IT projects to upgrade transaction/marketing system performance

Master Of Business Administration (Mba)

Activities and Societies: Korean Business Association, Small Business Consulting ProgramReceived a full sponsorship from Samsung

Bba, Business Administration

Activities and Societies: Women's Business Club