Developed a playbook for equitable community enrollment and engagement strategies

Manage a public-private partnership March of Dimes and the U.S. Department of Health and Human Services (HHS) to improve maternal health outcomes and advance equity, including budget management, stakeholder management, onboarding new staff members, internal and external messaging and communications, research, and community outreachSecured a $2.85 million dollar investment from UnitedHealthcare Community & State to fund the work of the partnership Served as a subject matter expert for the March of Dimes on cesarean rates

Served as March of Dimes’ first director of a coalition for which MOD was funded to play the role of backbone organizationPlanned and conducted all-coalition meetings, workgroup meetings and board meetingsCoordinated between multiple departments in the organization and external partnersCreated several campaigns related to equity, patient safety, postpartum Medicaid extensionSynthesized workgroup discussions of national experts to design and launch the Measure What You Treasure initiative, which includes the creation of a toolkit for best practices in collecting patient-reported data on race and ethnicity

• Conducted all start-up functions for the foundation, including corporate filings, registration with county and state entities, secured 501(c)(3) status with the IRS and manage banking, accounting and day-to-day operations.• Developed content for the CesareanRates.org project, which re-launched in September 2018 in partnership with the Patient Safety Movement Foundation.• Wrote and secured a small grant from the California Health Care Foundation to perform hospital and provider outreach in California.• Garnered media coverage on Vox.com and U.S. News and World Report for the foundation and its CesareanRates.org program.• Designed and implemented a successful, data-driven initiative called Safe Care for Patients with a Previous Cesarean Birth to directly impact gaps in care, data reporting and measurement for a population of nearly 600,000 patients annually. www.maternalcoe.org/previouscesarean• Developed and launched a Maternal Centers of Excellence hospital recognition program to recognize hospitals excelling in providing safe, accessible care to patients with a previous cesarean birth.• Used FOIA requests to create a growing registry of vital statistics data on method of delivery rates for patients with a previous cesarean. These data are used to inform the Maternal Centers of Excellence hospital recognition program and were used to create a VBAC Access Guide. www.maternalcoe.org/vbacmap• Drafted and coordinated the revision process with national maternal health care quality leaders of a patient safety bundle titled Safe Care for Patients with a Previous Cesarean Birth. Submitted the bundle proposal to ACOG and the Council on Patient Safety in Women’s Health and was invited to present the bundle to the Council in July 2019.

Freelance contractor, content creator and metrics-driven social media strategist with experience creating effective campaigns in health, retail and education. Copy writing, web/graphic design and database management skills. Past clients of Arnold Consulting LLC include Consumer Reports, California Health Care Foundation, Gauss Surgical, Institute for Perinatal Quality Improvement for social media management, Society for Maternal Fetal Medicine for web design, and Mississippi Public Health Institute for subject matter consulting and technical support.

Please see Volunteer section of my profile for more information.

Licensed a national registry of hospital cesarean rate data to the organization in 2013, which led to the publication of the first national data set of C-section Ratings in 2014. Wrote and advised on editorial content, develop messaging and perform research on trends, data availability and reporting in maternity care. Worked with the organization on a grant to develop consumer-facing educational materials with the California Health Care Foundation and California Maternal Quality Care Collaborative. Planned social media strategy and content for maternity care related topics. Created a campaign for C-section Ratings and accompanying editorial that were the second-highest ranked of all Consumer Reports digital content (including non-health topics) in 2016.*Consumer Reports shut down its Health Ratings Center on May 31, 2018, with C-section Ratings being removed from their site by June 30, 2018.*

Served as interim Marketing Director for a start-up health care business, which was sold to a PE firm. Ran primarily low-cost social media campaigns and a successful coordinated billboard/web outreach campaign designed to increase market share.