Spearheaded and supervised content production for marketing activations, film festivals, red carpet premieres, and FYC Q&A sessions, encompassing video, photography, and social engagements to elevate critical business objectives for Apple Services. Strategically selected and managed vendor and agency partnerships to bring creative concepts and photo/video shoots to life. Engaged with external talent, including filmmakers, talent representatives, agencies, and production partners as necessary. Oversaw entire content production process, from conceptualization to execution, post-production, client delivery, and archival. Ensured all client deliverables received clear and consistent approval before production and publication. Collaborated with US and local teams to formulate content ideas and executions for key title releases and initiated creative review sessions.

Oversaw delivery of photo and video content assets for Apple Music and Apple TV+ premieres, Q&A sessions, and special live performances. Managed and coordinated photographers, approvals, and deliverables with both external management and internal Apple teams. Functioned as the photographer for behind-the-scenes captures at Apple Music and Apple TV+ events, screenings, and premieres, with the resulting images used for internal reporting and presentation materials.• Supervised edits for content related to Apple Music and Apple TV+ programs, overseeing post-production processes for shows like "BLACK MUSIC MONTH," "YOUNG MONEY RADIO," "VERZUZ," "FIRST LISTEN," "THE MORNING SHOW," "FOR ALL MANKIND," and "MYTHIC QUEST."

WE RISE - A Mental Health Immersive Pop-up Experience // Los Angeles, CA (Spring 2019) CA- STATE DEPT OF MENTAL HEALTH - Asset & Project Manager, Production (Freelance)• Project managed all forms of creative asset deliveries, serving as the intersection of approvals between DMH & all internal teams, including: design, PR, programming, curatorial, social media, copy writers, and volunteers.• Worked closely with the DMH & executive staff as gatekeeper of all DAM, ensuring a high quality of content delivery and a proactive workflow.• Maintained the ongoing, internal organization of filing, inputting metadata & taxonomy of all files associated with the production, as well as the vaulting and organizing of all master photo and video assets in various aspect ratios for social media.• Tracked and monitored the security of files along with developing policies to keep files secure, and vaulted.• Responsible for overseeing all daily creative schedule materials, programming flyers, event signage, website content, marketing materials, and digital press kits.

Maintained oversight of budgets and invoicing for Beats1 original content programs. Managed photographers, approvals, and deliverables in collaboration with artist management and internal Apple teams. Collaborated with marketing, publicity, and social teams to ensure the delivery of high-quality assets for all programming and partners.• Supervised edits for Beats1 radio shows and oversaw post-production for special content such as Facetimes, Chart Takeovers, The Internet Presents The Internet, Queen Radio/Nicki Minaj, SXSW, and various music festival content.• Facilitated seamless communication within the internal team by providing updates on deliverables, dates, and creative assets for Apple Music original content programs, including "On The Record," "Up Next," "Apple Music Presents," "One Night Only Livestreams," and the “Songwriter Series”, as well as all Beats1 Radio Show content.• Directly oversaw the production of the weekly Beats1 news asset video, "Best of The Week."

Partnered with marketing directors, art directors, sales, and lead executives to strategize GRAMMY® nominations for artists, developing multi-layer campaigns to promote selected artists and serving as a member of the GRAMMY® core committee. Conducted in-depth research to promote artists through lifestyle events, conceptualizing the overall vision for artist campaigns, including strategy, branding, marketing, press releases, performances, social media content, and production. Created data-driven target lists for designing and managing multi-channel social media campaigns on platforms such as Facebook Live, Twitter, Snapchat, and Instagram. Art directed and produced events from conception to completion for WBR, including facilities organization, event management details (timelines, coordination of sponsors, press, catering, transportation, guest lists, special guests, equipment, etc.).• Orchestrated seven successful WBR Holiday Parties, demonstrating expertise in location scouting, food/beverage catering, audio/visual coordination, creative direction, guest lists, and more.• Executed album release parties for high-profile artists such as Michael Bublé, Josh Groban, Lukas Graham, Duran Duran, Nile Rodgers, Green Day, Adam Lambert, Echosmith, Tegan & Sara, Jason Derulo, Kaya Stewart, and the Prince Memorial.• Served as the lead strategist for the WMG Grammy® Party for six years.• Curated WBR Art Shows, including "Sound Of The Streets," "Neil Young," and "Gig."• Led national and regional publicity for Deftones' "Gore," which debuted at #5 during release week.• Successfully managed national and regional publicity for artists like Deftones, Jake Miller, JR JR, Ashley Tisdale, Michelle Branch, Josh Groban, Goo Goo Dolls, and Disturbed.• Achieved over 13 GRAMMY® Nominations under my leadership during the 2016 WBR Grammy Campaign.• Led press and all photography for the WBR Summer Sessions Concert Series for five years

MAVERICK RECORDS // Beverly Hills, CA Marketing Coordinator & Jr. Product Manager (2001 - 2010)• Served a large roster of clients including Jack’s Mannequin, Deftones, Paul Oakenfold, Alanis Morissette, Michelle Branch, The Prodigy, Story Of The Year, Ashley Tisdale, Kill Bill 1 & 2 Soundtracks, One Tree Hill Soundtracks, and many more.• Collaborated closely with key partners and internal teams to create the overall vision of an artist campaign.• Worked in tandem with merchandise, sales, radio, digital and other departments to develop original content.• Developed and implemented marketing plans for musical artists; facilitated ticket buys and distributions, partnered with promoters and outside marketing agencies, and coordinated branded outreach mailings. • Created detailed artist marketing reports, distributed Mediabase and Soundscan reports, one-sheets, press-kits, and calendars.• Art directed and coordinated video and photo shoots for various artists.• Gained respect and acknowledgement throughout the organization as a team player with a proven track record for getting the job done efficiently.