Jill Bena Email & Phone Number

Omaha, Nebraska, United States

• Led Rush’s e-commerce execution to provide discovery and delight for customers with daily deals on open-box and drop-ship home goods for less while supporting a sustainable shopping experience.
• Developed a comprehensive e-commerce strategy roadmap with UX team for assortment expansion, 15% growth in UPT, decreased home page bounce rate by 10% beating KPI goal
• Utilized Google Analytics to execute weekly audits, identify gaps for product filters or tags on top 100 products, with edits improved conversion by 20% WoW
• Created rule-based automation with facet queries, scaled merchandising output by 200% to address coverage for 2 additional stores on the East Coast
• Delivered consistent online customer satisfaction Net Promoter Score (NPS) of 55%+ for RushMarket.com
• Spearheaded annual planning calendar for daily email sends, cross-collaboration with marketing analyst to lift email open rate to an average of 28%, +50% above MailChimp retail average

Omaha, NE

• Developed and executed strategic e-commerce merchandising plans to create new shopping experiences for DTC home furnishings online retailer to drive revenue, achieve GM targets, and integrate the brand’s vision to help.
• Collaborated with 8-member UX/UI team for The Style Gallery feature buildouts - room ideas, “how to” content, on-trend items, and key products from a one-million SKU catalog of more than 3,000 brands
• BuzzFeed’s recognition of the Style Gallery as a Favorite Under-the-Radar Places to Shop for Home drove new customer traffic in the targeted 25-45 demo and increased national brand awareness
• Consistent, on-time digital execution against strict timelines for external brand partnerships with HGTV, Food Network, the Today Show, Modsy and more for TV, print, and Web launches
• Coached a team of 4 to grow, manage, and maintain weekly curations for 21 internal profiles, generated marketing and email assets, and created 1,500+ SEO-optimized boards
• Utilized Adobe and Google Analytics to track performance metrics; A/B tested above-the-fold design layouts and converted top 6 into scalable templates, decreased bounce rate by 25%

Omaha, NE

• Managed ecommerce experience for home furniture and décor daily deal flash site – theFoundary.com. An exclusive, members-only site with limited-time sale events offering up to 70% off retail prices.
• Participated in qualitative research focus groups, traveled and served as moderator for two 10-person sessions, conducted 12 one-on-one interview and survey sessions, documenting takeaways for persona development
• Competitive market research to create planning and promotional calendar in collaboration with 6 buyers, data analysis of vendors, product assortment, pricing strategy, margin, inventory for go-to-market launch
• Led daily event launches, able to handle aggressive deadlines, work cross-functionally with creative and marketing teams to prioritize work in a fast-paced, high-change start-up environment
• Developed merchandising roadmap in UX Agile/Scrum team to scale automation, launched 56% more vendor features, 3x product assortment, 2 incremental weekly email sends for marketing without adding headcount
• Skilled in data management, working with multiple PIMs, marketplace and data streams, to create consistent SEO-optimized product pages with product copy, images, attributes, and dimensions

Omaha, NE

• Executed the unification of 200+ niche sites and former NetShops.com to re-branded Hayneedle.com, arranged content migration with tech, canonical link review with SEM/SEO teams, and established data integrity standards.
• Developed new merchandising process flow to streamline site updates, identified technical dependencies for FE and BE engineers and connection points for digital launch
• Led day-to-day merchandising for Hayneedle.com, HayneedleOutlet.com, and prototype flash site theHatch.com
• Created training documentation and sessions for 75+ Customer Care employees on new brand voice, updates to customer messaging on site, payment, and tracking interaction