Jill Calhoun, Wset Ii Email & Phone Number

Birmingham, Al, Us

Birmingham, Al

Al & Ms

Full strategic, operational, financial and business development accountability for two control states. Led distributor pull through for Jägermeister portfolio and cold solutions (dispensing equipment, on premise) across all sales channels (on/off premise, chain, independent, casino/gaming, club, state-owned/Alcohol Beverage Control). Managed 13 distributor relationships, including product allocation, inventory management, merchandising, product placements, advertising and consumer promotional strategies. Partnered with wholesaler sales forces to increase sales volume and revenue at reseller and end-user levels. Maximized brand exposure, depletions, sell-through and profits by implementing innovative programming. Executed strategic on/off premise planning, quarterly business reviews, sales meetings, advanced markets planning and annual operations planning.Conceptualized and developed innovative programming to drive pull through sales and grow brand as Jägermeister brand sales reduced nationally. Exceeded depletion goals in both states in first four months of 2018. Achieved points of distribution (POD) goals for both states (on/off premise) through July, 2018. Launched cold solutions/dispensing equipment to on premise accounts in 2016:Managed local social media accounts, including developing content; secured followers and promoted events and special promotions. Monitored brand feedback and data to support customer insights. Effectively cultivated, developed and managed relationships with Alcohol Beverage Control (ABC) Boards in Alabama and Mississippi, as well as distributors/retailers, state employees and staff members at on premise accounts. Conducted training on product knowledge and promotions.

Alabama/Mississippi

Strategic leadership for business development, programming, promotions, budgets, training and forecasting for entire Sidney Frank portfolio (up to nine spirit and wine brands) across two control states and all sales channels (on/off premise). Designed and executed sales training programs, marketing initiatives, incentives and target account plans. Conducted direct sales, business case development and price negotiations. Managed regional goals, pricing, inventory and budgets. Implemented and monitored sales production incentives. Developed, negotiated funds and executed co-op advertising and promotional programs. Managed and developed relationships with distributor senior management, sales representatives and resellers to drive end-user volume and profitability. Provided value added sales, marketing and inventory solutions operating as a business partner with customers.Consistently delivered above goal performance for depletions, points of distribution, sell-through, promotions and budgets. Managed the two strongest states in the Control State Division.Managed ABC/independent distributors and on premise account relationships, while driving volume in 50 core accounts. Trade Show Committee Lead, Distillers League of Alabama: Assembled and managed a leadership team; planned and coordinated all aspects of event, which delivered up to $5.7 million in product sales at its peak. Developed wholesalers to grow business; consulted in sales staff training/product knowledge, new product/program launches, inventory control, reordering, cost controls, business/marketing plan development, marketing, etc.Cultivated, developed and managed strong relationships with ABC Boards in Mississippi and Alabama, as well as various other states. Led rapid improvement in relationships with state regulatory officials to improve trust and collaboration in complex, control states.

Recruited, hired, onboarded, trained and developed a team of up to 40 PTEs leading on premise promotions and special events. Sourced, negotiated agreements and booked promotions at various venues throughout both states. Managed travel and labor budgets. Led staff training, coaching and development; built a strong team culture.Recruited to redevelop/relaunch onsite promotion program; hired new employees, secured buy-in from distributors and customers and led successful program deployment and growth. Instrumental in delivering consistently year over year growth in depletions. Exceeded corporate goals, while remaining under budget for expenses and promotions.

Birmingham, Al