Chief Marketing Officer
Mission Viejo, California, Us
MYnd Analytics utilizes machine learning predictive analytics to personalize objective evidence-based mental health treatment. Our marquee product β PEER is a registry and reporting platform allowing medical professionals to exchange outcome data mapped to EEG inputs. This revolutionary biotech solution is cloud-based, open data and can be ordered by any prescriber.Responsible for launching breakthrough medical machine learning technology, harnessed the quickly changing healthcare landscape to drive consumer, physician and health care system adoption. β Strategic Guidance: Provided actionable recommendations and plans to Officers and Board to support acquisition and investment structure. Responsible for marketing, development and communications strategy.β Consumer Marketing: Moved corporation from technical focus to consumer/provider focus, standardizing website, ads, traditional media and direct communications, resulting in over 60X web traffic & benchmark busting lead generation. β Retail and eCommerce: Opened the first MYnd Analytics Center, drove significant online operational efficiencies with this living lab.β Strategic Relationships: Identified, built and managed relationships with key external decision-makers, including The White House, Uber, Rand, IAVA, the Army Surgeon General, VA Suicide Prevention Leadership and Congressional leaders.β Content: First mover use of innovative Facebook, retargeting, web, ad and video digital media resulting in 100X reach and commensurate increase in leads. Created, produced and distributed content including short and long form videos for Keynote, web and IR placements.β CRM: Transformed CRM and installed Pardot to measure and track results, integrated automated marketing workflow to increase yield conversion. A reference customer of Salesforce -- provided presentations, video and references regarding CRM installation, including 2013 Dreamforce Health Care and Life Sciences Keynote presentation.