High impact, Award-Winning, Global Digital Marketing leader with deep experience leveraging Martech to deliver global marketing strategy, plans, well-defined customer journeys, enthusiastic teams, and industry-changing results. Widely recognized as an innovative leader and an exceptionally strong operating manager for B2B and B2C brands. I have driven record volume, share, and profit for two Fortune 500 CPG brands, and brought customer focus, operating discipline, ownership mentality, successful fund-raising, and exits to multiple SaaS technology companies.Experience encompassing all aspects of B2B and B2C go-to-market strategies and cross-functional Team Leadership from start-up to industry wide, includes:β Strategic Marketing: Numerous brand restages convincing millions of consumers/prospects to convert, producing significant profitability improvement on brands both large (over $1 Billion) and small.β Product Marketing: Revamped customer experience of multiple brands to drive double and sometimes triple-digit KPI improvements. β Social Media Marketing, SEO, and Ad Serving: First mover in many marketing automation and advertising initiatives, including lead gen campaigns demonstrating results to support entry onto Nasdaq. β Events: Strategic communication development including developing the first Salesforce Industry vertical keynote for Dreamforce 2013. β Business Development: Angel Investor in emerging biotech start-up resulting in a $1 billion exit for the company.Active in the California 2020 Women on Boards, Women in AI initiatives, and Tech Coast Angels. Selected for Salesforce's Senior Advisory Board on Female Founders and Leaders Awards: MediaPost Marketing Automotive Award for Website Redesign - Lucid MotorsChairman's Award for Exceptional Performance - Pepsico/Quaker Oats CompanyJohnson Management Institute - SC Johnson Top PerformerWomen Breaking Barriers Winner - Connected Women of InfluenceGame-changer Award Finalist - Connected Women of Influence
Listed skills include Strategy, Marketing Strategy, Strategic Planning, Marketing, and 46 others.