I am a UX/UI designer with good proficiency in brand design. Well versed in creating usable, engaging and profitable cross-platform experiences. I use an iterative design approach to help deliver great user experiences.Specialized in creating visually beautiful products as a brand designer, my interests have expanded into marketing strategy and design thinking, resolving problems and closing the gap between the user needs and business goals. To strengthen my design thinking skills, I took up an upskilling course under the SGUnited Skills program and have gained much knowledge and skills during my 9 months course as an Associate UX/UI Designer. I have done multiple case studies and have covered the entire user-centred Design lifecycle - from strategic positioning and research to designing the interaction for products and services.