Jill Gregory

Jill Gregory Email and Phone Number

Chief Operating Officer @ TWG Motorsports
Indianapolis, IN, US
Jill Gregory's Location
Sonoma, California, United States, United States
Jill Gregory's Contact Details
About Jill Gregory

As the Principal of Gregory Strategy Group, I leverage my 20+ years of experience in marketing, development and growth strategies to help high-impact companies achieve their business goals. We specialize in sparking transformations that elevate teams, reshape cultures and drive success across various industries, including sports and motorsports.Throughout my career, I have led businesses through organizational change, strategic shifts and rapid growth, with a natural ability to align and engage key stakeholders both internally and externally. I have also created and managed consumer marketing efforts, analytics and insights groups, and brand development programs for some of the most prominent names in sports, such as NASCAR and Sonoma Raceway. With experience at the highest levels of leadership in sports, banking, technology and other global industries, I partner with leadership teams and Boards of Directors to affect real change in their businesses.I am passionate about relationships, integrity, inclusion and creativity and dedicated to being an ally of all and supporting women in all professions.

Jill Gregory's Current Company Details
TWG Motorsports

Twg Motorsports

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Chief Operating Officer
Indianapolis, IN, US
Jill Gregory Work Experience Details
  • Twg Motorsports
    Chief Operating Officer
    Twg Motorsports
    Indianapolis, In, Us
    View
  • Gregory Strategy Group
    Principal
    Gregory Strategy Group Sep 2023 - Present
  • Fia – Fédération Internationale De L'Automobile
    Women In Motorsports Commission
    Fia – Fédération Internationale De L'Automobile Mar 2023 - Present
    Paris, Fr
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  • Sonoma Raceway
    Evp And General Manager
    Sonoma Raceway Feb 2021 - Sep 2023
    Sonoma, California, Us
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  • Nascar
    Executive Vice President And Chief Marketing And Content Officer
    Nascar Jul 2007 - Feb 2021
    Daytona Beach, Florida, Us
    • Stewardship of the NASCAR brand - strategy, positioning and growth and defining/communicating our brand purpose and sharing with consumers. • Led consumer marketing efforts to deepen engagement with the core and casual fan, re-ignite connection with lapsed fans and attract new fans in priority segments. • Managed national agencies charged with general market strategy and multi-cultural, young adult and youth efforts, International growth and driver brand development programs. • Created NASCAR's Analytics and Insights group, managing traditional research, consumption/ engagement reporting and fan input and communications. On-going fan segmentation work deepens our understanding of NASCAR fan base needs so we can use this data to customize marketing strategies that drive KPI's. • Created a unified NASCAR Content team that includes Digital, Social, Productions and Entertainment. Combined content creation now managed by an integrated team that curates all content, messaging and distribution so that consumers receive customized NASCAR content across multiple channels and social platforms (FB/IG, Twitter, YouTube) wherever/whenever they want it. • Created centralized marketing group to drive national marketing strategy for our venues while promoting local relevance and fan/community presence. Focus on growing attendance, sponsorship, developing new assets and re-inventing the fan experience. Using data driven strategies and CRM to identify opportunities to market across our fan base. • Responsible for defining driver brands/increasing marketability for NASCAR athletes; utilize measurement tools such as E-Poll and MVP Index to inform strategy/track success.• Lead NASCAR and industry efforts in the Diversity and Inclusion space in 2020, including adding key leadership and resourcing, and implementing Ally and Driver Diversity council, launching NASCAR's first ERG's and mandating industry-wide training.
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  • Bank Of America
    Senior Vice President
    Bank Of America 2005 - 2007
    Charlotte, Nc, Us
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  • Sprint
    Director, Sprint
    Sprint 2003 - 2006
    Overland Park, Kansas, Us
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  • Gmr Marketing
    Vice President
    Gmr Marketing 2000 - 2003
    New Berlin, Wi, Us
    View
  • Texaco
    Director, Sponsorships
    Texaco 1996 - 1999
    Us
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  • Bates Southwest
    Account Director
    Bates Southwest 1995 - 1996

Jill Gregory Skills

Sports Marketing Sponsorship Sports Marketing Strategy Event Management Sponsorship Sales Marketing Integrated Marketing Event Planning Media Relations Sports Management Strategic Planning Public Relations Advertising Marketing Communications Social Media Marketing Brand Development Sponsorship Activation Leadership Change Management Social Media Strategic Partnerships Relationship Marketing Management Customer Experience Live Events Press Releases New Business Development Building World Class Teams Team Leadership Social Networking Athlete Development Venue Management Sponsorship Research Facebook Strategy Account Management Digital Media Business Development Sponsorship Program Development Budgets Contract Negotiation Client Development Broadcast Brand Management Online Marketing Cross Functional Team Leadership Digital Marketing Content Strategy Digital Strategy

Jill Gregory Education Details

  • California Polytechnic State University-San Luis Obispo
    California Polytechnic State University-San Luis Obispo
    Journalism

Frequently Asked Questions about Jill Gregory

What company does Jill Gregory work for?

Jill Gregory works for Twg Motorsports

What is Jill Gregory's role at the current company?

Jill Gregory's current role is Chief Operating Officer.

What is Jill Gregory's email address?

Jill Gregory's email address is jg****@****oma.com

What is Jill Gregory's direct phone number?

Jill Gregory's direct phone number is +138625*****

What schools did Jill Gregory attend?

Jill Gregory attended California Polytechnic State University-San Luis Obispo.

What skills is Jill Gregory known for?

Jill Gregory has skills like Sports Marketing, Sponsorship, Sports, Marketing Strategy, Event Management, Sponsorship Sales, Marketing, Integrated Marketing, Event Planning, Media Relations, Sports Management, Strategic Planning.

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