Mod Marketing is an integrated marketing communications company based in Silicon Valley, Calif. Clients span semiconductors, electronics, and other hi-tech sectors. Mod plans and executes strategic marketing programs and events including technical symposiums, executive events and conferences, company and product launches, public relations programs, web and digital campaigns. We collaborate with clients to articulate vision, then define and execute marketing strategy that tells a compelling story. Vision & Execution …More than 20 years of experience defining and implementing campaigns and events that shape perception, promote adoption, and drive revenue. Proven performance launching products and repositioning companies.Value Creation … Holistic approach. Finesse for bringing together optimal components—the best of the best people and tools—to execute campaigns that deliver clear, compelling messages and engender the desired response.Strategic Leadership … Talent for motivating team, agencies, and vendors to deliver the best work of their careers. Reputation for establishing credibility, influence, and building effective working relationships with peers and stakeholders.=====================================EXPERTISE===================================== * Strategic Marketing Leadership* Event Production* Writing, Collateral & Messaging* Digital Marketing and Email Campaigns* Website Development and Analytics* Content Development and Program Design* High-Profile Event Planning & Execution* Project Management* Channel, Partner and Affiliate Marketing* Product Management & Launch* Competitive & Market Insights* Go-To-Market Strategy* Customer / User Experience* Budget Administration

Plan and execute strategic marketing programs and industry events including technical symposiums, executive events and conferences, company and product launches, public relations programs, web and digital campaigns. Collaborate with clients to articulate vision, then define and execute marketing strategy that tells compelling story. Manage budgets, develop sponsorship kits, and engage partners and vendors.

Merited fast-track promotion to Director, to strategically guide corporate communications: events, advertising, PR, and web presence for this start-up firm. Leadership team sought to position business for lucrative sale—and was ultimately successful. Built strategic partner alliances to drive growth. Supported sales, and recruited inside sales manager. Instituted lead-generation process for live events. Managed department budget of 800K. *** Defined theme and promotion strategy for industry's largest trade show, including new product rollout, press relations, booth and demo suite, live presentations, and scripting.*** Coordinated product launch for industry-leading IP protection tool. Issued press releases, facilitated proof-of-concept, and engaged creative entertainer at trade show.*** Conceptualized, planned, and implemented revenue-generating seminar campaign that generated 50-fold ROI.

Recruited to plan, develop, and execute 40 seminars across North America, which generated $30 million in projected revenue. Leveraged event programs with international marketing efforts; coordinated marketing collateral development and presentations. Researched and prepared budgets, tracked expenses, reconciled bills, and generated financial reports. Negotiated and contracted with suppliers including speakers, hotels, and incentive houses.*** Conceptualized and executed high-level symposium with extensive media and graphics including video, lighting, and staging. Awarded special achievement honor.*** Orchestrated 2-day product development event featuring “Welcome to the World of Consumer Electronics” video. Presentation and event both won company awards.

Directed exclusive series of 17 training programs for top 500 managers of leading Semiconductor Company; administered $3-million budget. Also, managed biannual hi-tech conferences featuring exhibits and tutorials. Served as Registration Coordinator for Stanford Centennial Celebration – 10,000+ attendees.