Jill Joy

Jill Joy Email and Phone Number

Research Director & Marketing Strategist | Qualitative Moderator | ARF Ogilvy Winner | Branding & Communications | Idea Generator @ Brighter Collective
Jill Joy's Location
San Diego, California, United States, United States
Jill Joy's Contact Details

Jill Joy personal email

About Jill Joy

I'm passionate about empowering excellence for transformational brands by providing creative, detailed approaches to research, insight and strategy. Collaborative and innovative, I have a deep passion and interest in technology and branding & communications. A B2B specialist, I also enjoy working on B2C insight & strategy. I love the cross pollination and inspiration both sectors provide to amplify understanding of our culture, our world and where we are heading. Running my own agency for over a decade keeps me informed across a breadth and depth of new products and technologies.Communications, branding, campaign assessment and optimization feed my interest in human and societal evolution and the expression of ideas. I'm a persuasive and charismatic communicator able translate complex ideas and data into relatable terms and a well told story. In addition to being an insights & strategy professional I'm also a fine artist with work in private and public collections around the world. My pulse on creative culture that feeds inspirational insights & strategy.What sparks my curiosity and excites my imagination?Assessing the viability of new technology and positioning and messaging to the technology adoption lifecycle. Developing accurate, segmentation studies with rigorous qualitative and quantitative research, infusing them with life and humanity, activating them with fleshed out, relatable personas.Jill is a born strategist and has the ability to lead your company forward in the future. – Cynthia Styx, Director of Insights, HPBRANDSHPE, HP, Xfinity, Uber, Salesforce, Oracle, Meta, Microsoft, DELL, Google, Facebook, Disney, SBA, Hulu, Showtime, Disney, Bank of America, OnePlus, Kaiser, and Mazda.AWARDS • Advertising Research Foundation (ARF) David Ogilvy Award for Excellence in Advertising Research • HP Marketing Circle Award for Most Innovative and Effective Customer Insight & Market Research - Strategies drove 100% increase in sales at major retail partners

Jill Joy's Current Company Details
Brighter Collective

Brighter Collective

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Research Director & Marketing Strategist | Qualitative Moderator | ARF Ogilvy Winner | Branding & Communications | Idea Generator
Jill Joy Work Experience Details
  • Brighter Collective
    Insights & Strategy Director, Principal
    Brighter Collective Jul 2012 - Present
    San Diego Metropolitan Area
    Marketing strategist and insights director specializing in technology, innovation, product development, branding, communications and campaign optimization. B2B expertise including SMB and Enterprise with a specialty in exploration and optimization for integrating AI into products and services. Also experienced in B2C including technology, telecom, financial services and health care. • Spearhead integration of AI tools into synthesis and analysis of client data, existing research, cultural and industry trends to speed time to insights and profitable strategies. • Deep understanding of generational marketing, life stages, attitudinal and emotional drivers, segmentation and the technology adoption lifecycle.• Proven track record of delivering actionable, insight-based recommendations resulting in improved outcomes for global brands.• Qualitative and quantitative expertise with a talent for bringing data to life with empathy and humanity supported by qualitative insight.• Compelling and charismatic storytelling. • Empathetic moderator deriving deep human truths. Expert in projective techniques and online methodologies.• Expert at developing and evaluating personas, trends, data and targeting to identify new business opportunities.• Influenced the retention of an acquired, high-equity, super-computing brand name in a technology giant’s brand architecture. This positioned the company to lead super-computing as a service, anticipated to be a $50B industry.• Research and developed a set of strategic guidelines and practices for the development of AI features and products for a major CRM brand enabling a best-in-class product management organization.• Assisted a software and Cloud computing giant in capturing increased share of digital transformation initiatives and web services among SMB and Enterprise businesses.
  • Jill Joy Studio & Gallery
    Owner & Director
    Jill Joy Studio & Gallery Jul 2012 - Feb 2017
    Los Angeles, California, United States
    Contemporary fine art gallery featuring the abstract paintings of Jill Joy and other Los Angeles based artists addressing social, spiritual, environmental and economic evolution. Responsibilities: Curatorial, marketing, operations, public relations including drafting press releases and maintaining press contacts and relationships, event management.
  • Hp
    Global Brand & Communications Market Insight Manager
    Hp Apr 2010 - Jun 2012
    Greater San Diego Area
    Drove the infusion of customer insight into worldwide communications gaining alignment across dozens of stakeholders to enable maximum impact of advertising and branding investment for the SMB target. Responsible for an annual budget of $1M. Managed quantitative brand tracking, ad testing and campaign tracking. Designed and conducted global qualitative communications exploratory, concept testing, creative optimization and naming research. o Wrote and tested communications concepts for a new technology product. Significantly exceeded benchmarks (16+ pts) on key measures and improved in-market campaign success. o Worldwide communications lead for HP’s global customer satisfaction quantitative tracking study in 16 countries.
  • Hp
    North American Market Insights Manager
    Hp Mar 2006 - Apr 2010
    San Diego, California, United States
    Customer insight and market research manager for Consumer & SMB Inkjet, photo printing and wireless technology. Responsible for advertising campaign development, communications, GTM strategy, messaging and retail execution. Managed an annual budget of $600K. Identified information needs, designed research projects and managed agencies to execute research including qualitative and quantitative studies. Conducted qualitative IDIs and focus groups. Worked with advertising agencies to create briefs, campaign strategy and assets based on customer insights.o Designed and executed innovative projective techniques and analyzed secondary data to develop award-winning strategies for new initiatives such as wireless printing technology.o Strategic recommendations drove advertising campaign success and 100% increase in sales of wireless printers at major retail partners and market share increases during an overall market decline.
  • Hewlett Packard Enterprise
    Worldwide Oem Patent License Contract Manager
    Hewlett Packard Enterprise Dec 2003 - Feb 2006
    Greater San Diego Area
    Led cross-functional teams (marketing, engineering and legal), to develop and negotiate technology licensing contracts with domestic and international partners for an entrepreneurial business model. o Developed agreement templates to gain the greatest advantage for HPE while maintaining the best possible customer relationship. o Conducted group trainings on complex technology licensing terms to prepare the sales and marketing team to conduct customer negotiations.o Assisted in exceeding FY05 revenue goals by 40%.o Received eight performance-based awards.
  • Ultimate Symbol Inc.
    Founder & Cmo
    Ultimate Symbol Inc. Jan 1993 - Dec 2003
    Greater New York City Area
    Co- Founder of this ward-winning digital content start-up partnering with Adobe. CMO and COO responsible for global marketing and product development. Developed advertising and e-commerce strategy, executed media buys, performed tracking and ROI analysis. Targeted niche markets with specialized products and promotions. Established global distribution.o Raised $150,000 of start-up capital and led a Board of Directors that included industry leaders from Adobe Systems and Pentagram Design.o Increased revenues 20-50% annually.

Jill Joy Skills

Product Marketing Demand Generation Product Lifecycle Management Strategic Partnerships Go To Market Strategy Multi Channel Marketing Cross Functional Team Leadership Start Ups Marketing Communications Marketing Strategy Marketing Strategy Segmentation Customer Insight Market Research Strategic Planning Management Leadership

Jill Joy Education Details

Frequently Asked Questions about Jill Joy

What company does Jill Joy work for?

Jill Joy works for Brighter Collective

What is Jill Joy's role at the current company?

Jill Joy's current role is Research Director & Marketing Strategist | Qualitative Moderator | ARF Ogilvy Winner | Branding & Communications | Idea Generator.

What is Jill Joy's email address?

Jill Joy's email address is ji****@****hoo.com

What schools did Jill Joy attend?

Jill Joy attended Tufts University, Concord Carlisle High School.

What skills is Jill Joy known for?

Jill Joy has skills like Product Marketing, Demand Generation, Product Lifecycle Management, Strategic Partnerships, Go To Market Strategy, Multi Channel Marketing, Cross Functional Team Leadership, Start Ups, Marketing Communications, Marketing Strategy, Marketing, Strategy.

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