Jill Kaplan's Location
Greater Sacramento, United States, United States
Jill Kaplan's Contact Details
Jill Kaplan work email
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- Valid
Jill Kaplan personal email
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About Jill Kaplan
Agile, strategic, and collaborative leader specializing in leading cross functional teams to drive growth and retention. Core competencies include leadership, marketing, communications, project management, and process improvements. Go to person for urgent client requests.
Jill Kaplan's Current Company Details
Kaplan Solutions, Inc.
Marketing, Communications, Sales, and Operations Leader
Jill Kaplan Work Experience Details
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Vice President Customer ExperienceKaplan Solutions, Inc. Jun 2005 - Present• Co-founded company in 2005• Drive and support diverse business units: international chemical distribution, supplier to California Public Sector Agencies, and California State University system• Deliver an end-to-end personalized experience exceeding customer SLA’s by providing white glove service• Vet and manage suppliers to ensure quality and pricing align with our core business objectives• Developed and executed marketing strategy to increase brand awareness
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Director, B2B MarketingVsp Vision Care Apr 2022 - May 2024Rancho Cordova, Ca, Us• Spearhead a 30-person B2B Marketing team, driving both short- and long-term growth goals with a focus on accountability and sustainable results• Mentored and guided leadership, fostering a culture of innovation through weekly goal setting, 1:1s, and performance reviews• Built and executed high-impact marketing strategies, in collaboration with executives, exceeding revenue and retention targets• Build strategic cross-functional partnerships with Sales, Operations, and leadership, ensuring alignment and delivering on high-value priorities• Owned vsp.com’s digital presence, leading website management, bimonthly webinars with 180+ attendees, and cobranded marketing initiatives across all channels• Oversaw a multi-million-dollar budget across three cost centers, consistently meeting financial objectives and optimizing processes for maximum efficiency -
Sr. Manager, B2B Communications & Sales EnablementVsp Vision Care Dec 2019 - Apr 2022Rancho Cordova, Ca, Us• Led a strategic B2B and Sales Communications team of 13, delivering innovative tools that drive customer growth and retention• Spearheaded the launch of Seismic for The Well during the pandemic, achieving 91% adoption, 16,800 monthly page views, and enabling 550 Sales and Operations users with over 2,000 assets• Co-led DE&I Vision Care Client Communications strategy, ensuring alignment across teams, while representing VCM in executive-level COVID response communications• Led cross team brand refresh - communications exceeded industry open rates of 25%• ASANA super user
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Manager, B2B And Sales CommunicationsVsp Vision Care Jun 2017 - Dec 2019Rancho Cordova, Ca, Us• Led the strategic B2B and Sales Communications team, developing impactful internal and external communications that aligned with corporate goals and elevated client and broker engagement• Acted as a communication strategist, collaborating with division leaders to create targeted messaging and high-value content for Sales and Training teams, driving program effectiveness• Key leader in Client and Member Incident Management, ensuring compliance with contracts and SLAs, and communicating critical issues to clients while maintaining executive-level alignment
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Supervisor, B2B And Individual Vision Plan CommunicationsVsp Vision Care Sep 2014 - Jun 2017Rancho Cordova, Ca, Us• Led a team of six Senior Communication Managers, while driving process improvements using Eloqua, ION, and InCopy to optimize communication strategies• Key decision-maker as a member of the GTM and D2C leadership teams, aligning communication with broader goals
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Lead Communications Manager, Client, Broker, And Individual Vision PlanVsp Vision Care Dec 2012 - Sep 2014Rancho Cordova, Ca, Us• Led and developed a team of five Communication Managers, delivering strategic tools that enhanced brand visibility and integrated messaging for Clients, Brokers, and Strategic Partners, driving cohesive communication across all channels
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Senior Communications Manager, Client And BrokerVsp Vision Care May 2011 - Nov 2012Rancho Cordova, Ca, Us• Oversaw the Affiliate Providers Program Communications team, managing the Commercial Retention Booklet transition to Streamline, providing Sales with a turnkey solution while overseeing vendor relationship, budgets, and timelines
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Communications Manager, Member, Client, And BrokerVsp Vision Care Feb 2011 - May 2011Rancho Cordova, Ca, Us• Managed custom collateral, email campaigns, and co-branded requests, ensuring brand consistency and coordinating development to meet VSP strategic marketing standards
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Communications Manager - ContractorVsp Global Jun 2010 - Feb 2011Rancho Cordova, Ca, Us• Created and executed communication plans for eyeconic.com and vspglobal.com -
Marketing Communications ConsultantJill Kaplan Jan 2005 - Jun 2010• Key stakeholder in launching an international trading company, Kaplan Solutions Inc. securing initial funding and coordinating with banks, suppliers, customers, and service providers.• Strategized and launched ePurchasePower.com with previous CEO at Madetoorder.com, developing event communications, managing logistics, and selecting promotional products to enhance branding for clients like Gap, Inc., and Gilead Sciences.
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Account ExecutiveApropos Promotions 2002 - 2003Walnut Creek, Ca, Us• Managed Client Support and provided custom, promotional products to Fortune 500 companies and start-ups in the Bay Area. -
Account DirectorShea Hammond/Madetoorder.Com 1998 - 2002• Consistently ranked in the top 10% of sales in the promotional gifts industry by targeting, pitching, and securing new Fortune 500 accounts and start-ups, while negotiating supplier pricing and delivery terms• Managed and coached two Client Support Managers, conducting performance reviews and promoting one to Account Executive, fostering team growth and development
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Gap - ConsultantGap Inc. 1997 - 1998San Francisco, California, Us• Managed and executed multi-faceted internal recognition programs, providing on-site support for large-scale, four-day conferences with 500 attendees. -
Banana Republic - Project ManagerGap Inc. 1993 - 1997San Francisco, California, Us• Oversaw event logistics and communications for conferences ranging from 20 to 500 participants, handling AV production, hotel contracts, menu selection, and successfully managing a $2 million annual budget
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Banana Republic - Associate Project ManagerGap Inc. 1991 - 1993San Francisco, California, Us• Managed and executed Store Manager’s and District Manager’s Conferences, including writing project plans, handling event communications, and overseeing all aspects of event logistics• Directed a strategic recognition program with 10 annual internal events, developing marketing materials, overseeing design and print production, and conducting press checks, while also serving as editor of the company magazine, Star Performances
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Banana Republic - Assistant Project ManagerGap Inc. 1991 - 1992San Francisco, California, Us• Editor of Star Performances (internal magazine) targeted to Banana Republic employees.• Interviewed executive management to feature and promote new fashion lines.• Interviewed store personnel to highlight top performers in the company.
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Marketing Communications SpecialistCore-Mark International 1989 - 1991Westlake, Texas, Us• Wrote and designed Profit Builder magazine, the company’s primary sales tool.
Jill Kaplan Skills
Marketing Communications
Marketing
Project Management
Management
Email Marketing
Customer Service
Sales
Internal Communications
Communication
Strategic Planning
Strategy
Marketing Strategy
Account Management
Event Planning
Event Management
Jill Kaplan Education Details
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California State University, ChicoCommunications And Marketing -
Northwestern University - Kellogg School Of ManagementMarketing
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Northwestern University - Kellogg School Of ManagementMarketing
Frequently Asked Questions about Jill Kaplan
What company does Jill Kaplan work for?
Jill Kaplan works for Kaplan Solutions, Inc.
What is Jill Kaplan's role at the current company?
Jill Kaplan's current role is Marketing, Communications, Sales, and Operations Leader.
What is Jill Kaplan's email address?
Jill Kaplan's email address is ji****@****vsp.com
What schools did Jill Kaplan attend?
Jill Kaplan attended California State University, Chico, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management.
What skills is Jill Kaplan known for?
Jill Kaplan has skills like Marketing Communications, Marketing, Project Management, Management, Email Marketing, Customer Service, Sales, Internal Communications, Communication, Strategic Planning, Strategy, Marketing Strategy.
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