Jill L. Email and Phone Number

· As the project leader to be fully responsible for setting the project KPI, confirming the marketing communication plan, budget planning and lead a team of 20+ to achieve the project goals by overseeing the project process and lead the strategy implementation. · Xiaomi 12 Series global launch: As the project owner, increased the Xiaomi flagship phone global mentions of 95% and launch views of 73% through planning out the ads and livestream strategies.· The 1st and 2nd Xiaomi… Show more · As the project leader to be fully responsible for setting the project KPI, confirming the marketing communication plan, budget planning and lead a team of 20+ to achieve the project goals by overseeing the project process and lead the strategy implementation. · Xiaomi 12 Series global launch: As the project owner, increased the Xiaomi flagship phone global mentions of 95% and launch views of 73% through planning out the ads and livestream strategies.· The 1st and 2nd Xiaomi Film Festival: Initiated the project and made it to an annual project in Xiaomi global marketing; Collaborated with 25+ regions and 10+ external departments to contribute to the marketing distribution and Xiaomi brand awareness; Set the strategic plans in top-tier KOL collaboration, media buy campaign, creative, social media communication, content creation, etc.· Xiaomi Studios “Prime Time” mini series: A Xiaomi 12 Series post-launch project that first time planned the content as a mini series to better showcase the KSPs of the new products and reached a new milestone on social impression, views and video completion rates. Show less