Marketing Manager
West Chester, Pennsylvania, Us
Managed two strategic marketing programs simultaneously with P&L responsibility. Directed, developed and mentored a team of nine. Product Continuity ProgramInitiated and worked with IT team on building an auto-delivery system within QVC’s existing order entry/customer service platform. Identified Health/Beauty, Food, Collectible and Jewelry products to launch and merchandise. Developed queries to analyze customer profiles, buyer behavior and attrition models. Obtained strategic growth by managing product offerings, sequencing, pricing, back-end collateral, customer service policies and on-air graphic selling support.QVC Insider Membership Club Managed fee paid loyalty membership program (twelve 35-page catalogs a year). Responsible for membership growth/retention, catalog pagination, production, merchandising mix, inventory control and analysis.