Jill Nickerson currently serves as EVP, Managing Director at Horizon Media, Inc. where she heads up the award winning Out-of-Home (OOH) buying division. In this capacity, Nickerson oversees all aspects of OOH planning and buying, leading with data analytics for targeting, optimization and attribution. Under her leadership, the team has launched several market firsts in the Out of Home space for clients such as A&E, History and Lifetime to name a few.At the forefront of emerging media, she created a dynamic immersion zone as a destination for clients, brand groups and team members to educate and explore the growing and converging digital out-of-home space through theory and practice. She is the inventor of an educational location based OOH app and developed integrated software to make the traditional out of home planning process programmatic. Nickerson increased Horizon’s scope of services to include print production as an additional revenue stream.Nickerson actively participates in various capacities in industry organizations including the 4As OOH Committee, DPAA Advisory Board and on the Geopath Board of Directors. Her passion for innovation and creativity have landed OBIE, Cannes, and OAAA Media Plan of the Year awards for Horizon’s Clients. Nickerson began her career in strategic brand planning, later specializing in Out-of-Home realizing this is where her passion was. Her previous experience and contributions spread across MindShare, OMD and MediaVest.Awards:in 2015, Nickerson was inducted into the OAAA Hall of Fame as the sole female leader.In 2013, her software app was submitted for patent pending approval via the USPTOIn 2008 Mediaweek honored Nickerson with the Media All Stars award for Out-of-Home.