As a Market Planner, I play a pivotal role in understanding healthcare industry clients, their products including SaaS, and their target audience on a profound level. I build and target product marketing campaigns by studying products, competitors, additional market dynamics, and growth objectives. I also use this knowledge to write successful content for digital media, blogs, white papers, scientific communications and other content pieces. I work with stakeholders across a business (C-suite, product management, sales, and marketing) to synthesize their input into brand awareness and lead generation campaigns for their healthcare products and services. My experience spans payers, government, providers, and the life sciences industries.

Wearing multiple hats working managing a project to gather and write content to help a client pursue certification, writing blogs conveying product capabilities to solve real-world pain points for industry stakeholders, developing buyer personas, and providing strategy insights about market forces and opportunities.

• • Strategy – Supporting three large employer customers in understanding and mitigating current employee healthcare related challenges, such as increasing mental health and substance use disorder costs. Provide Life Sciences sellers to understand the critical challenges facing prospects across therapeutic areas and stages of drug development. Trained Imaging division product management and marketing experts how to understand the competitive landscape.• Sales enablement – Developed and launched a therapeutic area focused training series for over 20 life science sellers to enable them to effectively relate to prospect needs using clinical knowledge, targeted market intelligence and an understanding of IBM Watson Health’s competitive differentiation in subject matter expertise, technology, and real-world data. • Social Media – Launched and maintain a LinkedIn and Twitter campaign to regularly communicate the relevance and achievements of IBM Watson Health’s published healthcare science. Running training programs for two large teams to teach social media promotion and navigation. • Internal Communications – Compose a biweekly executive update highlighting team thought leadership, company impact and scientific activities for 20+ senior executives and their direct reports at IBM Watson Health. Regular contributor to international Slack channels to promote internal scientific understanding. Co-leads a monthly Got Science? International initiative for an audience of 300-1000 internal attendees instructing attendees on the contributions of IBM healthcare science.• External Communications – Create over 50 science visual abstracts per year to explain the science and the “so what” to healthcare industry stakeholders. These visual abstracts are used in conference presentations, sales pitches and in executive talks. I maintain a curated database of all healthcare related publications across IBM, which I use to create custom bibliographies for sales and leadership.

Senior level manager developing strategy analyses around growth opportunities for the business. * Researched market impact, size, competitive landscape, and business models for potential company growth opportunities*Participated in key internal high growth opportunity evaluations across IBM Watson Health business segments including, but not limited to the CMS CMMI bundled payment program, Social Determinants of Health (SDoH), Substance Use Disorder services consulting,1115 Waiver analyses, and Accountable Care Organizations among others.* Provided senior management insights and guidance around how to respond to the shift in payment paradigm from Fee-for-Service to value-based care. * Lead the Alternative Payment Models (APM) Industry Impact Council workgroup which provides strategic briefs and direction to senior management on how Watson Health should respond to healthcare reform. We produced three point-of-view guidance documents to help the business respond to opportunities in changing paradigms for Medicare and the CMS Center for Innovation. * Program manager for the launch of our ACO/Bundled Payments consulting business our most successful first year consulting project. * Company representative to the Leavitt Partners Accountable Care Learning Collaborative.

Strategy analyst with a broad knowledge of all the stakeholders in the health industry and a specialty in healthcare reform and value based care.I lead a team which provides tactical actionable intelligence to the both the payer and provider colleagues and customers of Truven Health Analytics. We analyze the internal and external healthcare environment to determine the critical changes impacting healthcare arena. This information is used to guide customers and colleagues in making the strategic and tactical decisions needed to run their businesses successfully. Two years ago I was asked to take on a defunct social media program and revitalize our social media presence. Our Klout score has now doubled as I maintain an active presence across Twitter, LinkedIn and Facebook.Also wrote and produced the Health Leaders Fact File for IBM/Truven Health for two years: https://www.healthleadersmedia.com/fact-file?page=3We started an It's Your Business program of monthly talks on different topics of interest to engage employees more fully in the company (highly successful with over 10% participation company wide participation in each event), a best practice consulting, an acronym database, journal article searches and two biweekly newsletters, one on the healthcare industry and one on internal success stories.I lead teams of company subject matter experts in analyzing healthcare reform and recommending strategic and tactical actions to the company on how to respond to the changing healthcare environment.I served as co-leader for the Healthcare Innovation Board, working with the executive vice president of strategic marketing and innovation. During its tenure, the board encouraged innovation thinking, and has guided several innovative ideas into production.

Strategy • Senior level manager providing strategy analyses around growth opportunities for our hospital business as the care and contracting model shifts from Fee-for-Service to a value-based care paradigm• Lead the Alternative Payment Models (APM) Industry Impact Council workgroup which provides strategic briefs and direction to senior management on how Watson Health should respond to healthcare reform. • Program manager for the launch of our ACO/Bundled Payments consulting business, which resulted in our most successful first year services offering as measured by revenue intake. • Company representative to the Leavitt Partners Accountable Care Learning Collaborative.Custom Research Insights • Conducts journal article and grey literature research on a wide variety of healthcare topics, synthesized into reports. • Analyzes literature and provides insights into the findings a variety of questions covering healthcare industry trends, interventions and reform. • Example of my research includes: what is the future of sleep medicine, how are providers and payers conducting direct contracting arrangements, what are the financial implications of building a proton beam therapy offering, how does depression impact the productivity of the workforce and what approaches are state Medicaid agencies taking to address the substance use disorder epidemic.Thought Leadership/Social Media • Provides critical support to thought leadership activities, identifying thought leadership content, developing content and promoting across multiple social media channels and via publications such as the HealthLeaders Media Fact File. • Successfully launched a consistent social media presence for Truven doubling our Klout factor.• Produce an internal weekly newsletter highlighting impactful news to over 3500 colleagues across our business segments.

• Developed a Knowledge “help desk” in which a 3-person team handled over 450 research literature searches and several large business analysis projects in 2012 and 2013, an increase of 128% from 2011. • Launched an internal communications intranet magazine at the request of the CEO to increase colleague understanding of the Truven business.• Founded an ongoing internal training program called “It’s Your Business” which provides seminars focused on company capabilities and critical customer issues. Awarded a Thomson Reuters STAR Performance Excellence award for this program.• Facilitated a cross-healthcare payment reform workgroup which developed a rapid business response to changing healthcare regulations resulting in significant early sales in 2012. • Managed the program for emerging business opportunities innovation program that oversaw funded investments in drug development intellectual property databases, payment reform and consumer treatment cost calculator.• Launched Payer and Provider internal reform education sessions

Project manager for the creation of three publications highlighting major medical school donors. Managed the timeline, research and procurement of photographs and overall production of the three books.Books were used in annual ceremonies thanking major contributors to the University of Michigan Medical School.

At this position I had three main responsibilities, the first was analyzing public information on current research developments in certain therapeutic areas and advising management teams around the organization about these developments via proprietary newsletter, reports and presentation.The second main responsibility was developing face-to-face and online elearning classes on using information management (research library) databases and electronic resources.The third responsibility was performing literature searches for research scientists and analyzing the finding to provide the most tactical results for that scientist.