Digital Marketing Manager
CurrentExecutes Caplugs brand and marketing strategy across multiple market-driven and geographic-driven websites.Responsible for site analytics, both reporting and capturing behavioral metrics to drive site updates and strategies to ensure best-in-class user experience, conversions and intuitive design.Responsible for keeping all part data for 40K+ SKUs up to date and displaying correctly across all websites.Oversees SEM programs across all sites (vertical and geographical) through 3rd party vendors.Responsible for Amazon Vendor and Seller Central programs and advertisements.Runs several national tradeshows per year with the sales team.Responsible for distributor marketplace management, selecting the correct product mix, uploading products, and sales growth.