Sr Director Social Media
Current
Feb 2023 - Present
AeroLeads people directory · profile
Jill Webb Email & Phone Number
Strategic Marketing Executive | Digital Innovator | Brand Storyteller | Consumer Insights | Driven by Data & Results
at
Essense of Australia
1 work email found
@essensedesigns.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Strategic Marketing Executive | Digital Innovator | Brand Storyteller | Consumer Insights | Driven by Data & Results
Location
Kansas City Metropolitan Area, United States, United States
Who is Jill Webb? Overview
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Quick answer
Jill Webb is listed as Strategic Marketing Executive | Digital Innovator | Brand Storyteller | Consumer Insights | Driven by Data & Results at Essense of Australia, based in Kansas City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at essensedesigns.com and a matched LinkedIn profile for Jill Webb.
Jill Webb previously worked as Sr Director Social Media at Essense Of Australia and Director Integrated Marketing at Essense Of Australia. Jill Webb holds Bachelor Of Journalism - Advertising, Psychology from University Of Nebraska-Lincoln.
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*@essensedesigns.com
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Profile bio
About Jill Webb
I am an ambitious, passionate and accomplished marketing leader with a proven track record of directing world-class marketing solutions that consistently yield positive results. As a strategic leader and innovator, I have extensive experience in driving both brand level and retail marketing strategy, multi-dimensional media activation, creative that embodies emotional storytelling with a drive-to-sale push, cross-channel content planning and an insightful perspective of consumer behavior and motivation. With a keen ability to motivate others, leading cross-functional teams to drive a strategic marketing vision is energizing and rewarding. A drive for innovative, data-driven, multi-channel marketing plans that exceed business goals is a requirement. I excel at cultivating internal and external relationships and leading in-house and external teams to take major initiatives from concept to launch. My approach combines strong business and marketing acumen, advanced marketing analytics and extensive consumer intelligence, with a drive for positive revenue and maximized return on investment.Core Competencies:• Strategic marketing leadership • Multi-channel media activation • Digital marketing transformation • Results/ROI minded• Segmentation/1st+3rd party data • Analytics and optimization • Customer insight development • Authentic emotional storytelling • Cross-functional team leadership • Managing through change Introductions:I want to meet executives in progressive marketing organizations at companies that make a difference in consumers lives. Industries of interest include: Retail, CPG, Health and Wellness, Financial Services, Food and Beverage, Technology and digital-forward marketing agencies with these types of clients.
Listed skills include Product Marketing, Customer Experience, Direct Marketing, Marketing Management, and 45 others.
Current workplace
Jill Webb's current company
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11 roles · 28 years
Jill Webb work experience
A career timeline built from the work history available for this profile.
Director Integrated Marketing
Essense of Australia is an international leader in bridal fashion with offices in Lenexa, Kansas; Perth, Australia; and Zug, Switzerland. Our designs are sold in over 1,500 retail stores across the globe, including our network of company-owned and franchise stores, True Society, operating in U.S., Austria, Germany and Switzerland. Lead strategy and.
Feb 2022 - Feb 2023
Independent Marketing Consultant
Marketing Consultant
- Integrated Marketing, Brand Development, Advertising, Social Media, Content Strategy & Planning- I partner with executives in progressive marketing organizations at companies that make a difference. Industries of interest include: Retail, CPG, Health and Wellness, Fashion, Financial Services, Food and Beverage, and digital-forward marketing agencies with.
Nov 2021 - Aug 2022
Director - Digital Marketing
Responsible for defining and championing the Blue KC digital marketing strategy across all segments, channels, products, brands and programs.
Jul 2020 - Oct 2021
National Marketing Leader – Omni Channel & Consumer Engagement, Retail Division
- Advanced to leadership role within the retail division based on expanded scope and influence.
- Directed and managed the cross-functional retail marketing team and multiple external agencies across all aspects of marketing including paid media, social media, digital content strategy, strategic partnerships.
- Drove strategy for development of retail marketing initiatives and consumer campaigns to achieve both e-commerce and store financial objectives. Results consistently exceeded goals and delivered year over year.
- Spearheaded digital transformation and innovation that contributed to increased traffic, sales and positive returns even with year over year budget deceases. Championed new digital marketing capabilities, data-driven.
- Led advanced customer segmentation strategy, measurement, reporting and ongoing optimizations supporting customer retention, competitive conquesting and new consumer acquisition efforts.
- Key member of leadership team accountable for defining and synthesizing insights and strategies across store, product and marketing touch points to inform and inspire wholesale product buy-in across retail network.
Aug 2018 - Feb 2020
National Marketing Manager - Omni Channel & Consumer Engagement, Retail Division
- Directed national marketing strategy and plans that delivered on financial objectives for the retail organization. Led digital transformation and innovation that drove increased traffic, sales and positive ROAS with.
- Championed new digital marketing capabilities, data-driven strategies, multi-platform marketing plans and creative content that engaged and activated target consumers.
- Led advanced customer segmentation, measurement, reporting and ongoing optimizations to deliver improved targeting and more relevant messaging, ultimately driving increased conversions and ROAS.
- Directed development and implementation of new retail brand positioning and campaign creative (#careenough), from strategic briefing, agency RFP, leadership buy-in, agency management, execution across national.
- Directed first ever personalized marketing strategy using enhanced segmentation and personalized offers/messaging targeting Crown Reward loyalty members.
- Led cross-functional internal and external teams to ensure delivery of strategic initiatives, balancing multiple projects and deadlines while maintaining an organized yet creative approach.
Apr 2013 - Jul 2018
Innovation Leader - Product Development & Commercialization
- Drove product development strategy and new business opportunity development within Hallmark's Consumer Solutions organization.
- Proven ability to discern, through the lens of human empathy and anthropological insight, the emotional core of a need or concept, translating this into relevant business opportunities to make a meaningful difference.
- Leader in development of 3-year strategic plan and migration map. Developed Humor Brand Pillars to demonstrate platform vision. Managed consumer research, including existing and emerging social trends, consumer.
- Demonstrated strengths in consumer insight work, conceptual thinking and understanding of the principles of the product development and innovation process.
- Led program implementation for several approved concepts across creative, marketing, packaging, merchandising, customer teams and other areas of the company.
Oct 2010 - Mar 2013
Creative Production Leader
Expert in national-level campaign creative development, from strategy through execution, with an emphasis on conveying relevant consumer insights within Hallmark’s brand positioning. Managed creative research, media testing and M4 media attribution results to continually optimize performance. Demonstrated ability to thrive in a fast-paced retail.
2008 - 2010
~2 yrs
Mass Media Advertising Manager
Led national mass media and digital advertising for $4 billion greeting card company. Formulated integrated marketing strategies for all major divisions of the company across all channels of distribution. Expert in national-level campaign creative development, from strategy through execution, with an emphasis on conveying relevant consumer insights within.
2004 - 2007
~3 yrs
Retail & Trade Advertising Manager
2000 - 2004
~4 yrs
Senior Advertising Specialist
1998 - 2000
~2 yrs
1 education record
Jill Webb education
-
University Of Nebraska-Lincoln
FAQ
Frequently asked questions about Jill Webb
Quick answers generated from the profile data available on this page.
What company does Jill Webb work for?
Jill Webb works for Essense of Australia.
What is Jill Webb's role at Essense of Australia?
Jill Webb is listed as Strategic Marketing Executive | Digital Innovator | Brand Storyteller | Consumer Insights | Driven by Data & Results at Essense of Australia.
What is Jill Webb's email address?
AeroLeads has found 1 work email signal at @essensedesigns.com for Jill Webb at Essense of Australia.
Where is Jill Webb based?
Jill Webb is based in Kansas City Metropolitan Area, United States, United States while working with Essense of Australia.
What companies has Jill Webb worked for?
Jill Webb has worked for Essense Of Australia, Marketing Consultant, Blue Cross And Blue Shield Of Kansas City, Hallmark Cards, and American Century Investments.
How can I contact Jill Webb?
You can use AeroLeads to view verified contact signals for Jill Webb at Essense of Australia, including work email, phone, and LinkedIn data when available.
What schools did Jill Webb attend?
Jill Webb holds Bachelor Of Journalism - Advertising, Psychology from University Of Nebraska-Lincoln.
What skills is Jill Webb known for?
Jill Webb is listed with skills including Product Marketing, Customer Experience, Direct Marketing, Marketing Management, E Commerce, Strategic Partnerships, Digital Transformation, and Brand Development.
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