Jill Johns Email & Phone Number

Costa Mesa, Ca

• Facilitates and oversees all printed marketing materials, manages execution and communicates strategy & goals to advertising agency and relevant internal teams.• Drives planning, coordination and execution of communications projects including campaigns, launches, catalogs, photo shoots and events.• Collaborates with internal teams, agency, and vendors to drive projects to ensure goals and deadlines are met.• Develop and Create strategies for promoting tourism via collateral, digital, email and promotions.• Manage all media plans and ensures proper and timely execution

Owner

• Graphic design including Branding, Identity Packages, Collateral, Websites, Direct Mailers, and Booklets.• Owns and manages all aspects of business• Develops marketing strategies and manages campaigns for clients

Mission Viejo, Ca

• Account Lead, responsible for all facets of clients and their business; client communication of proper alignment of goals, strategy, timelines, resources to deliver and meet expectations • Manage major SEM/SEO campaigns, determined KPIs that best measure the success and developed reporting/visualization to prove results• Keyword and ad development• Possess an in-depth understanding of client business issues, industry, competitors and brands• Works with clients to articulate their needs and the agency to create thought provoking, forward thinking solutions to reflect client needs and budget• Actively engaged in the day-to-day development of account team and other department teams• Understands contractual relationships and monitors contract compliance• Provides input to methodologies and work practices designed to enhance company and client performance and profitability• Communicates effectively, manages teams and resources necessary to ensure the successful and timely definition, release, and ongoing enhancement of marketing materials.

Irvine, Ca

High Impact Marketing Executive at a Leading Orange County Healthcare Marketing Agency• Collaborated with clients’ VP of Sales and Marketing to steer both campaigns and sales efforts. Developed sales enablement tools for sales teams based on these same collaborative interactions• Participated in marketing leadership of Dartmouth-Brookings ACO and Pioneer ACO launch and campaigns Demonstrates a deep understanding of IPA/medical group brand positioning and how to embody it in thematic, integrated marketing programs• Development and dissemination of messaging and value propositions; Discerning sense of strong visual creative and a sharp editorial sense in written communications• Utilized data analytics and customer profiling to appropriately parse prospects into demographic subsets; Developed business rules that formulated the optimal geo, times, dates, as well as prospects per DM; Populated personalization onto printed materials; This thorough strategy resulted in a 7% return of qualified respondents• Development and management of multiple direct marketing campaigns; In one case, resulting in a 68% lift in response over the previous year; Many similar successes and ROI wins • Utilized focus groups and telephonic research studies to illuminate strategic and creative paths for Healthcare clients including the largest medical group in Orange County; Gained critical insight and Interpreted research results based on experience and market intelligence; Determined how and where findings should impact strategy• Actively monitored industry publications and blogs, maintained up to date competitive intelligence and disseminated important news to the internal team• Measured and tracked KPIs and provided reporting. “If you cannot measure it, you cannot improve it.” Lord Kelvin• Recommended annual and quarterly budgets; held budgetary responsibility for spending and ROI of programs

Santa Ana, Ca

• Responsible for strategic planning and collaborating with clients to define the project roadmap and in-scope initiatives while setting internal and client expectations• Lead team members in executing and meeting client objectives, strategies, and plans • Review campaign creative and messaging through all stages of production to ensure client objectives are being met. • Developed out-of-the-box campaigns and deliverables that spoke to the identified target audience.• Maintained a current and extensive knowledge of the client’s business practices, industry and competition

Newport Beach, Ca

Managed marketing and sales staff of 10 from start up to $5,000,000 in annual sales.Proactively managed and participated in concept development, design, messaging and copywriting for direct mail, newspaper ads, radio scripts, and scripts for television spots