F5 | North America Field and Channel Marketing TeamF5 | Account Based Marketing (ABM) - April - September 2020Part of a four-person team to create, plan, and execute pilot ABM campaigns to inform and deliver FY21 strategy.

Intuit QuickBooks, FinTech Services | U.S. Cash Flow Portfolio Team

Created and executed agile marketing experiments to accelerate FY20 customer retention and topline revenue strategies. Aligned with key stakeholders: product managers, analytics, content writers, designers, and operations teams to develop and launch marketing campaign tests, track metrics, and report on results.Collaborated with team to execute high value customer research to inform FY21 strategy.Partnered with QuickBooks Capital marketing leader/team to develop FY20 go-to-market strategy/plan to double FY19 results.

Executed strategy and tactics for a 6-month fast-track Salesforce E-Commerce/Service Cloud website implementation to revamp the VARILITE brand including design, navigation architecture, brand, content management, user interface testing, and bug management and resolution. Led the product merchandising and content migration fast-track timeline and execution to stay on schedule. Successful September 2019 launch. Managed website, content marketing, SEO best practices implementation, and analyze effectiveness of marketing campaigns. Created and published B2B digital/print marketing communications. Developed and implemented B2B/B2C social media strategy resulting in 92% increase in weekly Facebook page engagement since April 2019 inception.Specialties: Salesforce E-Commerce Business Manager platform, B2B marketing, content marketing, email marketing, branding, customer engagement, market planning, project management

Partnered with Isagenix, I focused on helping people live a healthy lifestyle centered around nutrition. 1. Fuel your body with nutrient-dense, healthy foods, instead of the nutritionally depleted calories that are so prevalent in our diets today. Deprivation is not part of the plan.2. Give your body the chance to reset by removing toxic build up so that it can function properly (with natural energy!).3. Obtain your ideal weight or fitness goals, healthily.*Soy Free, Gluten Free, Vegan, with Dairy Free options.

Developed and executed a digital marketing plan of 14 webinars/e-learning programs, 40+ videos, integrated social media strategy, website content development, partner and internal communications e-newsletter.Led five-member cross-functional team to launch first ERP integrated ecommerce website. Results since November 2015 launch include: 263% ↑ in online quotes/orders | 35% ↑ in site sessions | 38% ↑ in page views | 15% ↑ in site users. Increased customer engagement through social media implementation strategy. Since July 2014: Facebook: 1,146% ↑ likes | Twitter: 321% ↑ followers | YouTube: 158% ↑ views | LinkedIn: 464% ↑ followers.Created product, application and use-case training for internal (new hires, manufacturing, customer service, and consultants) and external partners (distributors, OEMs, B2B, B2C, and online resellers).Responsible for 2-4 product launches/year including managing and directing photoshoots, producing web/promotional copy, digital ads, email marketing, print collateral, and tradeshow merchandising. Manage all aspects of traditional and digital marketing strategies, including content, visual design, and metrics. Execute 1-3 email campaigns/month, e-newsletter, ads, 6-8 tradeshows/year, and develop ~6 presentations/year. Streamlined digital asset management system from 4 systems to one to improve partner training, communication, and consistent use of brand guidelines worldwide.

A new role for the company focused on education and customer engagement marketing.Actively solicited customer insights for content development through regular engagement to fully understand product use cases, clinical applications, and product successes. Altered our communication strategy to speak from the customer instead of for the customer, gaining me the nickname ‘story master.’ Planned 60-person, 4-day global training event resulting in a 100% attendee satisfaction rate.

5% YOY growth despite declining reimbursement and least costly alternative funding models.Utilized web-based training to increase sales representative engagement, product knowledge, features/benefits and selling strategies to maximize revenues.Developed and implemented strategic pricing initiative that increased profitability and successfully shifted public perception through a lower cost product offering. End-to-end execution of clinical CEU seminars to target declining sales territories in 7 states. Net 19% sales increase within 6 months. Developed e-Learning curriculum for our B2B customers.

Responsible for all marketing activities--transitioning a small R&D start-up into a sales and marketing company. Created brand image, identity, and awareness for print collateral, e-marketing communications, social media, direct mail, trade show publications and booth graphics. Developed and implemented sales and marketing strategies, promotional campaigns, press releases, and media buys. Managed social media marketing channels including Facebook, Twitter and consumer ambassador programs.Directed and launched video marketing through testimonials and education.Company presenter at industry conferences and via web based training. Collaborated with web consultants to develop Google Ad words campaign and online lead generation.Managed trade show product promotion at ~8-10+ shows/year.

Managed an Account Team to provide exceptional customer service, product support, and account management for clients across the United States and Canada. Evaluated and processed incoming orders, generated sales quotes, and provided extensive product education and technical support. Developed and fostered business relationships with new and existing accounts through superior customer service, independent sales trips, and trade shows.

Managed an account territory and increased sales as a team by 27% in fiscal year 1999-2000. Provided extensive product education/customer service resulting in strong relationship development with account base. Responsible for product presentations, education, and clinical application instruction for accounts via in-services and trade shows. Key liaison between regional independent representatives and management.