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I'm a marketing consultant with 20-plus years experience leveraging integrated marketing, events,and technology to increase revenue, awareness, and brand engagement. I bring a mind for business and a passion for bringing community change.I work with non-profits, large and small, helping them grow reach and impact. Data is my best friend,and I rely on that friend to make informed decisions. With expertise in digital strategy,advertising, conference marketing, licensing and merchandising, acquisition, engagement and fundraising, I bring my unique perspective to every client engagement.Key Competencies:► Marketing Expertise: Integrated Marketing Communications| Digital Marketing | Conference Marketing | Advertising | eCommerce | Technology | Audience Engagement | Acquisition | Digital Strategy | Revenue Generation | Brand & Relationship Management | Customer Experience | User Experience | Content Marketing | Social Media | Lead Conversion | Affiliate Marketing | Market Research► Leadership: Strategic Planning | Strategic Partnerships | Cross-Functional Team Leadership | Project Management | Employee Development & Engagement | Program Management | Event Management ► Operations: Budget Planning | Fiscal Stewardship & ROI | Fundraising | CRM | Digital Implementation | KPIs & Data Analytics | Executive Dashboards
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Vice President, Marketing And Digital AdvertisingWorld Food Program Usa Oct 2024 - PresentWashington, District Of Columbia, Us -
Senior Director, Marketing And Digital AdvertisingWorld Food Program Usa Feb 2023 - PresentWashington, District Of Columbia, Us
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Senior StrategistGreater Good Strategy Feb 2021 - Feb 2023Washington, District Of Columbia, Us -
Marketing ConsultantJill Ammon Consulting Dec 2019 - Feb 2023I work with non-profits and cause driven organizations, helping them to strengthen brand awareness, increase engagement and generate revenue.
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Director Of MarketingAmerican College Of Obstetricians And Gynecologists (Acog) Feb 2019 - Nov 2019Washington, District Of Columbia, UsResponsible for leading product and creative teams and charged with elevating brand, driving product sales and increasing event attendance. Managed $1M operational budget. Streamlined efforts across teams in support of organizational branding initiatives, paid advertising, engagement activities and acquisition efforts. -
Vice President, Marketing And EngagementFood Allergy Research & Education Nov 2017 - Oct 2018Mclean, Virginia, UsDrove implementation of three-year strategic plan including building technology infrastructure to drive fundraising and rebranding of organizational assets. Led 4 to 7-person cross-functional teams in marketing, digital, and engagement activities. Defined vision and created infrastructure for organizational growth, expanding reach and increasing revenue. Oversaw digital fundraising, eCommerce, brand, social and content strategy. Managed $1.5M operational budget to positive ROI. -
Senior Director, Marketing And Digital StrategyFood Allergy Research & Education Mar 2016 - Oct 2017Mclean, Virginia, UsConstituent Engagement and Acquisition: Led enterprise wide technology audit and delivered the best in class integrated CRM solution. Onboarded new technology and executed best practices throughout the organization to further platform adoption for a 360 constituent view. Established new engagement campaigns to further year-round engagement and expanded the established Teal Pumpkin Project® campaign.Brand & Marketing Strategy: Led the rebrand of the organization’s peer to peer fundraising program, Food Allergy Heroes Walk and launched new branded program, Hometown Heroes Community Walk for Food Allergy.
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Managing Director, Digital Marketing And StrategyAmerican Diabetes Association Apr 2009 - Feb 2016Arlington, Va, UsManaging Director, Digital Marketing & Strategy (11/2014 - 2/2016)Director, Digital Marketing and eCommerce (3/2009-10/2014)Drove integrated marketing plans for organizational products and services with focus on acquisition and brand awareness. Oversaw channel management, seeking to optimize engagement and conversion through traditional and digital channels. Managed teams of 10 and agency relationships, while working closely with integrated marketing and communications teams. Managed $1.8M operational budget and functional areas of email, social media, website content, paid media and analytics. Served as digital strategist on campaign development, user experience and constituent engagement. Led digital acquisition strategy and served as media planner/buyer. ► Grew ad revenue >$1M from digital ad sales on five websites. Drove awareness/revenue generation by rebranding diabetesforecast.org and diabetes.org; created diabetesforecast.org and shopdiabetes.org.► Added $200K+ yearly in additional fundraising revenue by leveraging affiliate eCommerce partnerships.► Doubled ADA’s branded merchandise program, from $100K to $200K, on shopdiabetes.org web site.► Influenced program managers and gained buy-in by developing marketing analytics dashboard. -
Associate Account Director, Client: Phrma And Business DevelopmentReq (Formerly Repequity) Jun 2008 - Mar 2009Washington, District Of Columbia, UsFull-service interactive marketing and communications agency, formerly Virilion. Company sold in 2009 to RepEquity, and subsequently rebranded to REQ.Managed two websites, created integrative marketing campaigns, and directed asset development activities. Worked with clients to implement campaigns. Held roundtables with nonprofits to discuss current trends. -
Marketing Communications ConsultantJill Ammon Consulting | Educational Sabbatical Jul 2004 - May 2008Acted as consultant for marketing communications projects with notable clients listed below. Simultaneously obtained MBA on part-time basis from 8/2004–5/2008 while raising family. ► American History Museum of Smithsonian Institution – Conducted market research to determine items to include for new installation on Jazz Music. ► Solar Household Energy– Developed marketing strategy and implementation plan to drive marketing tactics, resulting in product awareness and adoption.► American Diabetes Association–Built Diabetes Fact Book by state; managed advertising operations. ► National Association of State Foresters–Assisted with event planning and CRM management.
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Digital Community Manager | Education Program–Event PlannerAmerican Diabetes Association Sep 1998 - Mar 2002Arlington, Va, Us
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Meeting PlannerNtl Institute Aug 1997 - Aug 1998Baltimore, Maryland, Us
Jill Ammon, Mba Skills
Jill Ammon, Mba Education Details
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The George Washington UniversityMarketing Intelligence & Strategy/International Marketing -
Virginia TechHospitality Management
Frequently Asked Questions about Jill Ammon, Mba
What company does Jill Ammon, Mba work for?
Jill Ammon, Mba works for World Food Program Usa
What is Jill Ammon, Mba's role at the current company?
Jill Ammon, Mba's current role is Senior Marketing Strategist.
What is Jill Ammon, Mba's email address?
Jill Ammon, Mba's email address is ja****@****tes.org
What is Jill Ammon, Mba's direct phone number?
Jill Ammon, Mba's direct phone number is +170325*****
What schools did Jill Ammon, Mba attend?
Jill Ammon, Mba attended The George Washington University, Virginia Tech.
What are some of Jill Ammon, Mba's interests?
Jill Ammon, Mba has interest in Health.
What skills is Jill Ammon, Mba known for?
Jill Ammon, Mba has skills like Integrated Marketing, Digital Marketing, Social Media Marketing, Digital Strategy, Marketing Strategy, Analytics, Online Marketing, Email Marketing, Non Profits, Crm, Direct Marketing, Strategic Planning.
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