Farrell Strategic Group is a full-service strategic and digital marketing and communications firm with a knack for working with non-profits and environmental organizations. We specialize in communications to better the world not just the bottom line.

Co-founder of Roca Communications a small social impact communications firm dedicated to working with nonprofits, universities, public programs, and businesses to make a positive impact on the environment.

The Community Impact Program (CIP) focuses upon the Piscataqua Region Estuary Partnership’s (PREP) public persona and aims to amplify the awareness of PREP, its partners and the issues surrounding water quality in the region. I conceived, designed, launched and solely manage the CIP, it is vast and varied in what it covers, including:Brand Development: Transformed the organization from a traditional, highly-technical science based organization to an engaging, inclusive, highly relevant sought after resource for information and resources regarding water pollution in the Seacoast region. Employed brand strategy and marketing techniques to relaunch the organization and position it in the crowded landscape of non-profits in order to garner new and varied financial resources as well as credibility for science. Marketing & Public Relations: Use traditional & new media channels & social marketing to elicit behavior change in citizens regarding environmental concerns. Partner with private sector alignments to further promote message & mission. Systems Thinking Approach: Utilized expertise in contextual and social systems process mapping to identify gaps and opportunities for communications strategies. Deployed numerous multi-faceted communications campaigns that entailed strategic media and public relations plans, marketing plans and effective social media plans to fill those gaps and to integrate any congruent efforts within UNH or across sectors.Scientific & Natural Resource Expertise: Utilize background in science to translate highly technical information into easily digested, actionable and engaging communications tactics. New Media Marketing: Experience with suite of new social marketing and communications channels and how to strategically employ each outlet to reach target audiences with catered messages. Redesigned and launched an entirely new website that is more accessible and interactive for citizens to engage with scientific data and more. See below.

Assisted Human Dimensions Program Manager with writing, editing and producing all outreach and communications materials. Assisted Conservation Program Manager with field work including culvert assessments, fish migration and wetland restoration. Organized and facilitated stakeholder meetings for the program's 18-month Management Plan update process. Organized and help execute the 2009 State of The Estuaries Conference. Provided administrative assistance to the Director as well as helping to draft reports and manage grants.

Thesis: Citizen Engagement and Public Participation in the Winnicut River Watershed: A Participatory Action Study. Through social scientific methodology I identified the socio-ecological landscape of the three towns within the watershed and developed public outreach materials, events and methods to engage the citizens in the process of learning about the threats to their river, addressing current pollution problems and becoming engaged in developing a strategic plan to restore the water quality.

Published: Town of Gilmanton, NH, 2009, Audit of Land Use Planning Documents with respect to Wildlife Habitat, Natural Resources and Smart Growth Principles.Worked with town Planning Board and Conservation Commission to develop the town Wildlife Habitat and Natural Resource Protection Audito Referenced the town master plan, Zoning Ordinances and Site Plan Review as well as state and federal handbooks on smart growth and natural resource protection measures to synthesize together in final audit report.o Presented findings to town boards and provided professional recommendations on next steps and suggested ordinance language.

o Create and administer all data-mining initiatives of plans and documents explaining how Northern States Research Cooperative research has been used in plans/policies, assisted in creation of survey administered to primary investigators and stakeholders. Responsible for creating and writing reports on survey summarizing themes, results and overall messages.o Interviewing stakeholders who have been cited as having benefited funded research to determine extent research has helped them and then writing a report on these findings.o Developing evaluation strategies for projects ranging from cellulosic ethanol production and Northern Forest Carbon sequestration to sustainable tourism development in the North Country.

prepared manuscripts for production, assisted senior editors with copyediting, art and graphics for manuscripts, read and determined fate of unsolicited manuscripts, supported authors

managed mailing list for fortnightly publication, managed circulation delivery consultants, worked with vendors