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Jill Avery is listed as Marketing Professor at Harvard Business School and independent corporate board director at Harvard Business School, based in Cambridge, Massachusetts, United States. AeroLeads shows a work email signal at hbs.edu and a matched LinkedIn profile for Jill Avery.
Jill Avery previously worked as Marketing Professor at Harvard Business School and Lead Independent Director at Kopin Corporation. Jill Avery holds Doctor Of Business Administration, Marketing from Harvard Business School.
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Dr. Jill Avery is a marketing professor at Harvard Business School. She is a recognized and respected authority on brand management, customer relationship management (CRM), and digital marketing. She brings a distinctive blend of skills and experiences to serve as an important bridge between the worlds of practice and academia. Prior to her doctoral studies, she was a consumer packaged goods (CPG) brand management executive who managed the Gillette, Braun, Sam Adams, and AT&T brands. She began her career on the agency side of the business, as an account executive creating and managing consumer promotions for blue chip CPG clients. Thus, it is in the real world where she first developed a passion for brands, lived the experiences that enliven and enrich her contributions in the classroom, and encountered the managerial questions that inspire and ground her research. Today, she remains close to practice by serving as a board member, consultant, educator, and advisor to companies and their executives. She is the Lead Director and former Chair of the Audit Committee of the Amica Mutual Insurance Company, the Lead Independent Director and member of the Audit Committee and Governance and Nominating Committee at Kopin Corporation (NASDAQ: KOPN), President Emerita and a Trustee at the Museum of Fine Arts, Boston, a Trustee at the Boston Ballet, and a former Trustee of St. Paul's School. She is a passionate and enthusiastic award-winning teacher, and a creative and innovative course designer currently teaching two MBA courses, Marketing and Creating Brand Value at HBS. She is a popular instructor in Harvard Business School’s Executive Education programs where she leads global executives in sessions on marketing and strategy.She is a prolific and award-winning author of over 100 journal articles, book chapters, teaching cases, and technical notes, which are known for both their academic rigor and real-world relevance. Her research spans the worlds of academia and practice and has been published in both the top academic marketing journals and the top managerial publications. Her field research and teaching cases have sold over 1 million copies and are taught widely across the globe. She holds a Doctorate in Business Administration (marketing) from Harvard Business School, a MBA (marketing and finance) from the Wharton School, and a BA (English) from the University of Pennsylvania.
Listed skills include Market Research, Strategy, Consumer Behaviour, Marketing Research, and 26 others.
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Boston, MA, US
* HBS MBA courses taught include Marketing, Creating Brand Value, Field Immersion Experiences for Leadership Development (FIELD).* HBS Executive Education open enrollment courses taught include Marketing in the Digital Era, Driving Digital Strategies, Launching New Ventures, Transforming Customer Experiences, Taking Marketing Digital, Strategic Marketing.
Westborough, MA, US
Elected to the Board of Directors of Kopin Corporation (NASDAQ: KOPN). Member of the Audit Committee and Member of the Nominating and Corporate Governance Committee.
Lincoln, RI, US
Elected to the Board of Directors of Amica Mutual Insurance Company and Amica Life Insurance Company, Currently serving as Lead Director. Served as Chair of the Audit Committee from 2019-2023. Committee service has included being a member of the Investment Committee, Audit Committee, Audit Pension Committee, and Nominating and Governance Committee.
* Award winning teacher in the undergraduate, MBA, and executive education programs.* Courses taught include marketing management, consumer behavior, brand management, integrated marketing communications, social media.* Awarded tenure and promotion to Associate Professor, Spring 2013
Boston, MA, US
* Undergraduate courses taught included integrated marketing communications and marketing research.
Boston, MA, US
* Undergraduate and MBA courses taught included introduction to marketing, managing a global business, marketing management, brand management.
Cincinnati, Ohio, US
* Directed launch of breakthrough female razor, Gillette Venus, in U.S. and Canada. Assembled and led cross functional team of 25 to plan and execute launch. * Constructed aggressive launch plan to double sales of female business in first year. Planned and managed $85 million in marketing expenditures. Created and engineered programs for launch.
Cincinnati, Ohio, US
* Managed $300 million business, representing six brands in three segments. Increased razor consumption by 10% via aggressive consumer acquisition. Increased share of disposables segment, despite intensive competitive attack.* Profit and loss responsibility, including volume, net sales, gross margin, and marketing expenditures.* Directed market research.
Cincinnati, Ohio, US
* Managed process for global new product development, bringing three new products to multinational markets, establishing Gillette in two new categories: body wash and body moisturizers.* Evaluated multinational market conditions and consumer needs and established criteria for new products. Developed product concepts and positionings. Worked with engineers.
Boston, Massachusetts, US
* Established first online presence for brand by designing and executing samadams.com website. Developed strategic vision, designed site architecture, and wrote content. Coordinated programming and technical support by directing Internet agency.* Co-managed product launches of new Samuel Adams beer styles "Summer Ale" and "Golden Pilsner". Developed.
* Built strategic launch plan to establish Braun in hair care category in U.S. and Canada, solely directing launches of three new products. New hair dryer product achieved 20% dollar share in its first selling season, becoming best selling item in the segment, while maintaining premium positioning and pricing in a commodity category. Increased sales from.
* Oversaw advertising agency strategic development, creative execution, and media placement for television infomercial and direct response print advertising.* Designed and executed consumer and trade promotions including special value packs and displays.
Dallas, TX, US
* Produced ethnic marketing programs for consumer long distance calling. Assessed ethnic demographics and usage patterns and researched ethnic trends to create culturally relevant creative. Programs included direct mail, direct response television, and event sponsorships.
* Created and produced national consumer sales promotions and events targeting the youth market. Responsible for $12 million in client accounts, including Pepsi, General Foods, Citibank, and Bristol Myers. Directed account teams and commanded 50 person field marketing force.
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Jill Avery works for Harvard Business School.
Jill Avery is listed as Marketing Professor at Harvard Business School and independent corporate board director at Harvard Business School.
AeroLeads has found 1 work email signal at @hbs.edu for Jill Avery at Harvard Business School.
Jill Avery is based in Cambridge, Massachusetts, United States while working with Harvard Business School.
Jill Avery has worked for Harvard Business School, Kopin Corporation, Amica Insurance, Simmons School Of Management, and Boston University School Of Management.
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Jill Avery holds Doctor Of Business Administration, Marketing from Harvard Business School.
Jill Avery is listed with skills including Market Research, Strategy, Consumer Behaviour, Marketing Research, Marketing, Digital Marketing, Integrated Marketing, and Strategic Planning.
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