• Provided strategic leadership and oversight of all fundraising efforts, marketing, communications,community relations, church relations, and event initiatives; managing staff of 5• Built strong and successful relationships, maintaining communications with donors and ministry partners• Development and execution of an annual Strategic Plan that maximizes the priorities, resources, and effectiveness of the Advancement Department, reflecting the priorities of the ministry• Developed an Advancement Plan highlighting key department objectives, strategies, and benchmarks• Oversaw Walk For Life fundraising event exceeding all strategic goals including number of registeredparticipants, increasing new monthly partners, and a 15% increase in fundraising over prior year• Member of the Executive Leader Team

• Provided leadership, oversight, and management of the Glendale Center, ensuring best practices were followed and the highest level of client care was provided• Managed staff of 4 and 60 volunteers in CPC’s busiest center• Successfully tasked with bringing the Glendale Center up-to required standards within the organization• Responsible for recruiting, hiring, firing, training, and evaluating staff; recruiting, screening, training, and evaluating volunteers• Oversee center budget; Oversee implementation of all ministry policies and procedures

• Prepare grant proposals to secure program funding, manage secured grants to ensure agency accountability to funding sources and stakeholders, communicating outcome tracking requirements• Data collection for goals, outcomes, outputs and demographics• Research and identify new funding sources• Managed over $2.8 million in federal, state, local and private grant funding

• Key member of a collaborative four-person advancement team responsible for raising over 20% of the $7.2 million operating budget • Primary responsibilities include brand management, marketing, external and internal communications, event marketing and media relations • Identified areas of immediate attention; update and transition website, printed collateral, tradeshow displays, digital marketing and social media• Developed three-year Strategic Marketing Plan and comprehensive Marketing Calendar• Increasing awareness and comprehension of brand by defining and uniting agency message, elevator speech and boilerplate• Create, develop and manage content for new responsive website, working with WordPress content management software, track and report site metrics, organic search engine optimization• Consolidate and redesign marketing collateral; Annual Impact Report, brochures, displays, email,quarterly printed newsletter, monthly e-newsletter• Establish, track and report KPIs; including metrics for website, social media engagement and email marketing engagement/conversions• Primary ‘storyteller’; effective communicator educating and cultivating donors and volunteers,influencing support and raising money• Comfortable public speaker; representing Agency at events• Pursue and obtain new gratis marketing opportunities; write and submit stories and pitching story ideas to media, print and digital publications

• Pioneer and communicate a brand identify for the provider of automated messaging solutions, resulting in increased brand awareness and presence within the nonprofit, faith-based and business community.• Collaborate with colleagues to develop product positioning and communication plans, including the use of Internet, direct mail marketing, email marketing, and social media efforts. Social media followers increased 137% (across Facebook, Twitter, LinkedIn and Google+).• Create, develop and manage content for website presence, working with DotNetNuke content management software, track and report on all site metrics. Increased web conversions 60%, increased web traffic 44%, decreased bounce rate 86%, Search Engine Optimization 249% increase in conversions. • Identify potential clients and analyze needs of potential and existing clients in order to develop and present product recommendations, resulting in increased sales levels and client retention. Year over year, 41% increase in lead generation.• Cultivate and maintain professional relationships and open communication channels with key vendors to ensure effective collaboration on website development, social media use, and lead response.• Leverage previous experience in the nonprofit, faith-based and business market to propel market share, in addition to increasing market awareness, sales leads, and rate of products sold.• Create email marketing campaigns to promote produces. Determine target audience, devise campaigns to generate leads resulting in web visits increased 115% with a 160% increase in conversions.• Wrote the Church Communication Guide, utilized in a break-out session for a faith-based conference in 2012, resulting in the generation of thousands of sales leads.

• Executed all brand management, promotion, and marketing efforts for three nonprofit 501(c)(3) organizations, including the development of media lists, drafting of press releases, and pitching stories to media outlets.• Architected, coordinated, and executed annual statewide NCCAN! Conference, resulting in the effective engagement of individuals, agencies, and organizations to promote personal, institutional, policy, and cultural changes which increase awareness of children’s healthy development as linked to play and a relationship with the natural world.• Maintained event website content and managed social media marketing efforts for the NCCAN! Conference, resulting in attendance levels reaching over 200 individuals.• Coordinated with colleagues, vendors, and clients to manage the daily operations of the residential, conference and event venue, Schindler Learning Center. • Supervised, trained, and evaluated intern, ensuring organizational goals were accurately communicated and successfully achieved.

• Delivered a 50% increase in enrollment through the use of integrated marketing efforts.• Key contributor on development team, established and successfully executing short and long-term fund-raising objectives.• Orchestrated the annual communication and marketing strategic plan, including the development and directing of internal and external communication efforts.• Secured key positioning for the university within newspapers and television coverage.• Streamlined brand image and increased community presence through the development of a brand management plan, including an institutional logo, university website, monthly online magazine, and social media outreach.• Supervised, trained, and evaluated interns, student workers, volunteers, vendors, and contractors, ensuring organizational goals were accurately communicated and successfully achieved.

• Key participant in development team, organizing and executing fund-raising activities, including Chairman of annual fund-raising gala, resulting in a 400% increase in annual fund-raising.• Pioneered fund-raising efforts for a new dormitory, resulting in successfully raising $1.3 million in necessary funds.• Identified and solicited potential patrons, in addition to maintaining professional relationships with existing patrons in order to consistently increase annual giving. • Supervised and evaluated 1 employee, interns, student workers, volunteers, vendors, and contractors, ensuring organizational goals were accurately communicated and successfully achieved.• Increased university presence by managing donor, alumni, church, and public relations.

• Cultivated and maintained communication with all applicants and prospective students, developing and implementing new techniques in order to streamline the communication process.• Gathered, organized, and analyzed statistical data to develop effective recruiting strategies, in addition to representing the university at a variety of school visitations and recruitment events. • Supervised, trained, and evaluated 4 employees, 12 student volunteers, and numerous volunteers.