Jill Bender Mba (She/Her/Elle) Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Providing experienced, fractional marketing leadership to startups, SMB’s and established Marketing organizations to drive growth.

Toronto, Ontario, Canada

Strategy Lead for B2B product marketing initiatives across the Consumer, Commercial and Fraud LOBs in Canada. Driving the digital evolution of EFX sales channels and product delivery. Focus on GTM, innovation, revenue growth and exceptional client/customer experiences. Member of Marketing Leadership Team. Team Lead for 3 direct reports. Experience in GTM for SaaS, PaaS.

Toronto, Ontario, Canada

Led the marketing strategy and campaign execution for the Health and Career businesses in Canada. Included digital marketing; content marketing; product marketing; project, budget and event management; go to market launches; sales enablement; PR; social media; SEO; webinars. Managed vendor and agency relationships. Worked with Global business and Marketing teams to bring new products, solutions and thought leadership to Canadian market. Maternity leave contract position.

Toronto, Canada Area

Digital Solutions Lead, Consumer Markets. Responsible for driving growth in the digital sales channel and delivering on Manulife’s commitment to customer-centric digital experiences. Digital Lead for the modernization of the online channel insurance experience with a focus on mobile. Strategic and tactical role in transformational projects. Delivered mobile experience, increasing online Health insurance applications by 18%. Performed current state analysis on a digital ecosystem to target areas for 2018/19 digital investment.Senior Marketing Consultant, Manulife Bank. Led marketing for mortgage products growth initiatives in the broker channel: strategy development, go-to-market plan, branding, communications, product collateral, sales channel support, public relations, event management, social, digital, website and secure portal development. Managed external agencies and business partner relationships. Ensured the alignment of business, product and sales strategies to reach $1M+ sales targets.

Toronto, Canada Area

Accountable for TDCT core personal banking products digital sales. •Developed digital roadmap for core chequing, savings and personal lending products to deliver on annual product sales goals. Focus was on digital acquisition and cross-sell strategies.•Leveraged key internal relationships with Marketing, Planning, Project Management Office, Finance, Analytics , Legal, Risk& Compliance, Operations and Technology partners to deliver on programs and initiatives•Responsible for online sale plans; setting annual targets, monthly forecasting and weekly/monthly reporting •Led the delivery of a new chequing product to the online sales application platform to improve portfolio profitability •Project owner/lead for 4 projects utilizing the PMO methodology•Led 2 site redesigns for core account pages including content, navigation, design and onsite tools to drive online sales •Conducted sales funnel analysis including identifying key opportunities to reduce abandonment rates and increase online sales conversions•Performed contribution analysis to determine key sources of online traffic and the impact to overall sales results •People Manager responsible for setting performance objectives and coaching

Toronto

Head of Merchant MarketingResponsible for development and execution of online B2B acquisition and engagement initiatives for Small Business ecommerce segment. Developed SMB acquisition strategy.Managed SMB website including redesign.Worked collaboratively with global teams to develop B2B internet marketing plans and programs. Managed relationships with Product, Sales, Marketing, Public Relations, Internet Marketing, Web Development and SEO teams and with external agencies, vendors and partners.

Responsible for the overall profitability and growth of the Small Business portfolio for TD Merchant Services ( acquiring/transaction processing for Visa, MasterCard and Interac)Areas of responsibility include: Strategic planning and business development  Marketing plan development and implementation New product launches  Sales Channel management  Financial impact analysis Customer Relationship Management and Retention Business process improvement Relationship management (internal and external) People Manager

Toronto, Canada Area

Business Advisor / Marketing & Digital Consultant Providing strategic digital and marketing services to companies and professionals to drive business results: ▪ Equifax, Mercer Canada, Manulife, PayPal, Global Payments Canada Inc., Canadian Federation of Independent Business, J.C. Williams Group, CIBC, VISA.

•Developed the first overall marketing strategy for the VISA merchant business based on an in-depth business analysis that identified specific opportunities in both emerging and existing markets•Developed and implemented the first customer segmented communications strategies that reinforced the benefits of card acceptance to VISA merchants•Created and managed merchant marketing programs increasing charge volume for VISA Members•Researched, developed and implemented the first VISA Association joint merchant-cardholder promotion based on a business analysis of the restaurant industry. The promotion received the 2000 Globe Canadian and Globe International Promo Award•Increased the VISA merchant marketing budget by 44% over four years based on successful strategy development and program management•Instituted the first annual Business Review process for the VISA Merchant Acquiring Business which became the association blueprint for annual updates•Launched the inaugural VISA Association marketing programs in the grocery segment which resulted in an 112% increase in charge volume during the promotion period•Developed the first VISA Association cooperative marketing programs with merchant partners in the travel, tourism, hotel, restaurant, and retail sectors. Programs contributed to a 36% revenue increase

Mba, Strategic Management, Globalization, Leadership

Activities and Societies: •Athabasca University MBA Alumni Association Representative, Toronto Chapter, 2006/07 The AU MBA focused.

Honors Bachelor Of Arts, English Language And Literature

The benefit of an English degree is the ability to digest high volumes of information quickly, conduct analysis, synthesize, form.

Certificate In Strategic Leadership And Innovation

Certificate, Leading Sustainable Strategic Change

Ivey Executive Leadership Program

Certification, Digital Transformation Management

Leadership

Building High Performing Teams