Utilizing over 20 years of brand building, marketing, company launch, sales, and operations experience to help clients: raise money, increase distribution, realize execution efficiencies as well as increase consumer trial and awareness while ensuring each organization targets the right sales outlets and consumers to exceed goals. Companies served: Kaurina's Kulfi, Luvsy, Court Support, Prowess Project, Panic Aide, Your Education Solutions, VitaVixen and Millennium Health. Temporary titles held - CEO, VP Sales, VP Marketing, Business Development, and Human Resources Professional. Example results:Nature Sweet Brands Director of Business Development – New Product InnovationLead a team to diversify the variety of produce sold by Nature Sweet Brands to become a consumer package goods company. Brought forth several ideas to sell otherwise wasted yield such as working with juice companies, tomato sauce/frozen and Light House dressing cross-promotion opportunities. Created from scratch all selling materials and messaging; also identified need for revitalization of second tier brands image and packaging.New customers accomplishments: Aldi, Us Foods, Jason’s Deli and Restaurant Depot

Leading a team of 7 sales professionals and a variety of cross-functional teams in marketing, customer service and operations to deliver high double-digit volume growth. Urgent impact made in the following areas: • Elevated all sales and reporting materials to include more robust data driven content• Landed Wegman’s new business with three sku’s in 93 stores for an estimated $250k in incremental revenue• Turned the Bed Bath and Beyond business around, bringing the account back from the brink of cancelation to grow the business in 2016 a conservative estimated 2mm dollars• Analyzed all accounts like QVC, Ulta and HEB to ensure programing will generate sales targets needed to hit 2016 company volume goals• Created sales programming for 2016 that resulted in a marketing calendar overlay and a comprehensive holiday sales program, including new products and gift sets

Initial key shareholder leading the South Central Division sales and marketing activities at a category disrupting, high-growth, fast-paced organization. Team leader instrumental to meteoric brand growth and eventual sale to Hershey’s. • National partner working cross-divisionally and cross-functionally to deliver explosive company growth. $12mm – 2012, $20mm – 2013, $38mm – 2014, $75mm 2015 (on track)• Principal strategist responsible for achieving #2 brand ranking in Texas in less than one year. Taking share from leading brands such as Jack Links, Matador and Oberto• Employee Leader delivering year-over-year sales increases of 67% from 2013 to 2014 and on track for 127% from 2014 to 2015• Directly responsible for increased distribution points from one grocery chain (Safeway) to five including: Whole Foods: Team leader that lead commercialization process of 5 new Whole Food Market exclusive SKU’s in 11 regions. Go to market liaison between the Whole Foods Market Global Meat Team and KRAVE teams including: board of directors, sales, marketing, operations, and external execution partners. Direct attributable efforts and sales success contributed to more than an additional 100,000 bags sold June – December in 2014, with first year sales to exceed the $500,000 forecast. HEB: Consistently delivered $12-$15K in sales per month in 2014. Increased SKU mix from 4 to 6 flavors in the set and 4 new smaller format flavors at check out for 2015. Albertsons: Added an additional 92 stores in Texas and Louisiana in 2014. Kroger: Currently only sales director with successful distribution opportunities in 186 regional outlets

One of five inaugural members of the marketing organization who built, from the ground up, the first strategic marketing, retail activation, sponsorship and consumer sampling program for a billion dollar brand • Employee tasked with building first ever retail execution division. Responsible for more than 5mm incremental bottles annually• Championed and lead all cause marketing retail packages including the 2012 Avon Foundation for Breast Cancer Crusade and 2013 Living Beyond Breast Cancer programs. Identified the need for and sold concept to upper management, creating 5-Hour Energy’s first fully integrated marketing and retail program. Lead the process to create program elements and extensions including: new flavor, female focused package design, national event sponsorships, consumer sampling message, retail merchandising, social media contests and posts on Facebook, Twitter, and Pinterest, as well as TV and radio spots. Projected sales of 1.5mm bottles but exceeded with actual of over 4.5mm bottles in 2012 • Worked directly with National Account Managers on combined sales and marketing needs of retailers such as Wal-Mart, RiteAid, Safeway, Kroger, Quick Trip, 7-Eleven, etc.• Directed an army of 250 field execution professionals on critical initiatives such as: sales strategy, lead generation, merchandising, POS placement, account intelligence, partner education, sampling tactics and all retail marketing needs like, targeted consumer promotions or sponsorship packages • Partnered with National Events Director to assist in planning, launching and executing 5-Hour’s first mobile marketing program. Oversaw launch of initial tour markets, identified and negotiated strategic consumer sponsorship targets and packages in 5 markets for all zone and companion zone events • Strategic manager who provides all direction, training and tracking materials for all retail executions as they relate to the Collegiate program on 150 campus’ nationwide

Responsible for all business development and market planning including: overall brand direction, consumer strategy, promotions, pr, advertising and market researchCreator of all corporate identification such as company name, tag lines, logos, sales presentation, website and branding standardsWorks closely with other managing partners to identify new markets and customer targets, establish pricing structures as well as standard operating procedures Business manager who oversees incorporation and business set-up, p&l, taxes, payroll and schedulingLead partner to understand and set-up franchising opportunities for future growth

Manager responsible for all brand-building strategy to deliver 7.2 million cases for the Southwest division. Worked closely with division sales and chain managers to build and manage cross functional team of 14 • Start-up shareholder who delivered successful exit strategy with a sale to Coca-Cola in 2007 for $4.2 billion dollars• Worked directly with customers such as Wal-Mart, Target, Valero, 7-Eleven, HEB and Kroger among others to ensure the integrity of brand message at store level, identify opportunities and enable seamless merchandising of Glaceau brands• Oversaw marketing, sales and chain teams responsible for selling in pull through programming and executing at the field level • Communicated regularly with CCE’s senior management in order to deliver Glaceau’s marketing and selling strategy• Lead all strategic direction and creation of all division level marketing programs. Including all national program extensions, local program designs and sales tools that apply. All media purchases, sponsorship negotiations, price promotions, budget management, account segmentation, and sampling • Responsible for all communication from Glaceau corporate to division and from division to corporate • Direct contact for all celebrity and athlete partners including: Josh Howard, Tony Parker, Tracy McGrady and Kelly Clarkson

The Experienced Commercial Leadership program is part of GE Corporate marketing and involves internal consulting assignments, focusing on strategic marketing and sales initiatives using Six-Sigma methodology. Responsible for leading corporate 8% organic growth challenge in each six-month assignment to affect immediate change where necessary. Worked closely with all vested project stakeholders from vice presidents to line operators to implement swift changes and track results to ensure long term maximum effects on bottom line. Received GE’s Commercial Excellence Imagination Award, July 2006.GE Fanuc Automation, Market Development Marketing, Dallas, Texas• Developed global market segmentation study, strategic marketing plan, competitive analysis, marketing materials and programs to increase General Electric’s automation software penetration of the electronics industryGE Automotive Plastics, Application Marketing, Southfield, Michigan• Team leader responsible for designing and implementing a unique interactive web-based suite of engineering tools to extend GE Plastics’ customer reach, build community, collect design data and target lead generation with sales targets valued at $13mmGE Appliances, Contract Sales Marketing, Louisville, Kentucky• Implemented web-based solution to ensure use of an on target consumer message and streamline local marketing process by housing all advertising, POP and marketing programs in one easy to access application for internal sales people, external customers and vendors • Lead brand audit for GE Monogram appliance line. Focused on price point, advertising (broadcast and print), direct and online marketing, merchandise materials, sales channels and consumer insights in order to ensure proper product positioning

Brand team executive who co-managed all importer’s brand activity for Corona Extra and Corona Light resulting in combined sales of more than 57 million cases. Functioned seamlessly through direct reports, indirect reports and together with counterparts to oversee all national marketing and advertising responsibilities with annual budget management of more than $52mm. Worked closely with field sales organization to further identify and supervise marketing opportunities at the local level. Core responsibilities include:• Determined annual brand strategy for Corona Brand Franchise, including general market and Hispanic demographics• Managed development and execution of importer’s national promotions and brand identity including: programming, point-of-sale, sponsorships, advertising and electronic media • Lead coordination of all new package development and introduction initiatives • Developed regular forecasts while coordinating with sales and operations on key price, package and inventory issues • Utilized IRI, depletion report sales data and market analysis to develop effective communications to senior management, brewery, field sales and distributor personnel regarding brand performance and programs

All three positions were held on behalf of Diageo either internally or at their agencies of record for the brands Smirnoff Ice, Guinness, Bass, Harp and Red Stripe. As Diageo changed agencies I was recruited to move with the businessRegional Marketing Manager Marketing manager who worked with two area sales managers and one chain manager to oversee a three-state region with a staff of 11 market development managers • Responsible for maintaining integrity of all brand messages, determining all market level strategy, planning media activity, budget management, consumer and account segmentation, sampling and sponsorship determination• Lead team to develop all national program extensions, local program designs and sales tools that apply • Key resource that set and analyzed all program’s key performance indicators to ensure brand growth • Managed expectations and execution of all consumer messages with all nine market development manager and 55 wholesalers Senior Account Executive Managed regional marketing activities for the core Guinness beer brands, located on-site at Guinness headquarters. • Maintained integrity of strategic brand messaging in all field initiatives while focusing against on-target consumer reach to ensure rate of sale increase as an outcome for all executions • Team leader responsible for media negotiations, management of execution agency, budgets and timelines surrounding major promotional windows and management of creative resources for regional programs • Creation and management of program concepts, deadlines and budgets totaling nearly $1mm for GuinnessUDV. Products included: Jose Cuervo 1800 Anejo, Stolichnaya, Guinness and Smirnoff IceNational Operations Manager Managed an organizational matrix of more than 100 field staff, in 35 markets, that flexibly handled various clients such as: GuinnessUDV, M&M Mars, Polaroid, Kozmo.com and others