Serve as the subject matter expert for Forcepoint Global Government products and markets, customers, competition, messaging and positioning for sales, sales engineering, product management and growth marketing.Translate technical capabilities into benefits for buyers and users to develop product positioning, value propositions, and high-impact and differentiated stories that position Forcepoint products in the market; Market intelligence expert on customers requirements and competitive developments;Support marketing programs that drive demand for Forcepoint products;Develop high-impact sales tools such as product datasheets, web content, blog entries, eBooks, videos, white papers, presentations, case studies, business cases, TCO/ROI analysis, competitive profiles and sales playbooks;Plan the launch of new products and releases and manage the cross-functional implementation of the plan;Position Forcepoint's vision, architecture and overall product strategy both internally and externally.

Responsible for planning and execution of Global Network Security Campaigns. Manage project timelines, quality issues, resources, scope of work and budget for all programs and campaigns. Owner of creative projects and new asset creation and development for campaign including new brochures, whitepapers, digital programs, global media, direct mail and emails. Provide guidance and assets for regional counterparts around the world.

Developing & implement the business plan and marketing strategy for the Dell enterprise portfolio within Government, Education, Healthcare, Large Enterprise, SMB, and G500 accounts. Define and execute go to market tactics including demand generation, lead generation, marcom, social, search, awareness, and sales training/enablement to drive enterprise sales growth.Analyze enterprise trends & quantify business opportunities in order to prioritize marketing efforts and target campaigns using business analytics and intelligence.Working with Sales, Product Group, MarCom teams, Field Marketing, and COC teams on key product launches to ensure end-to-end demand gen plan, sales force readiness, accurate forecast and product transitions.Enterprise campaign experience including Networking, Storage, Convergence, and Software Defined Data Center Solutions.Brief customers on Dell's enterprise solutions portfolio and manage relevant enterprise events and shows.Create marketing assets (online and marcom) and drive campaigns across marketing and CRM platforms including Eloqua and salesforce.com.

Manage the business plan & marketing strategy for software & peripherals within Federal.This includes: Developing & implementing the business plan and marketing strategy for software & peripherals within Dell Federal. Define and execute tactics including demand generation, awareness, and sales training/enablement to drive S&P sales. Identifying and driving opportunities to integrate S&P products into vertical solution offerings. Analyze trends & quantify business opportunities in order to prioritize solution development. Working with field marketing teams to drive demand generation of relevant products within Dell Federal. Work closely with MDF & product teams to maximize partner relationships & funding opportunities to drive S&P sales. Working with the COC on key vertical product launches to ensure sales force readiness, accurate forecast and product transitions within Federal. Provide analysis of performance to forecast & develop recommended actions. Monitoring and analyzing current and new product trends within Dell FederalWorking closely with key partners in COCs, Product Group, MarCom teams, Field Marketing, and Sales Teams to ensure seamless execution on product offerings.

Sales representative to Federal Accounts. Sell enterprise related software and hardware solutions that involve Dell partner products. Key player in developing strategy in important wins for the business.

Market a wide range of IT equipment and services to primarily federal accounts. Manage DOD E-mall accounts and orders. Maintain DOD E-mall product database of over 200,000 products and product lines of several base store locations. Responsible for marketing, quoting, and sourcing decisions for product based on pricing and availability.

Maintained and developed customer accounts through a mix of inside and outside sales activities. Responding to technology bids and RFQs for government, educational and commercial organizations.