Jill Breen Email & Phone Number

Kirkland, Washington, Us

Drive product marketing strategies to grow AI data software and services. Enable GTM launch and execution across AI data sourcing, annotation, and AI/ML model evaluation. Work closely with Product, Engineering, Sales, and Marketing to drive revenue. Create compelling messaging, positioning, case studies, blogs, whitepapers, and sales tools to drive high-converting leads. Own Gartner relationship, competitive and market analysis, and sales enablement.

Enable B2C and B2B technology organizations to build awareness, drive demand, grow market share, and attain customer loyalty through high-velocity go-to-market launches and data-driven marketing strategies.• Translate complex technical concepts and use cases into persuasive buyer, user, and business benefits.• Develop, optimize, and iterate messaging and content that excites, delights, and inspires customers to purchase.• Gather and analyze customer research, market insights, industry trends, competitive intelligence, and user data points.• Orchestrate enterprise product launches and evangelize products and solutions for organizations across all stages of growth.

Louisville, Co, Us

Narrated ePay product vision, roadmap, and messaging framework to define marketing programs, drive demand, and convert leads into opportunities. Increased brand awareness and top-of-funnel leads 67% through partnering with key industry groups, thought-leadership articles, webinars, and industry action reports. Collaborated across teams to create, manage, and execute digital, social, ABM, events, and paid advertising.• Collaborated with Sales, Customer Success, Product, and Marketing to launch new products and features.• Owned campaign strategy and planning, messaging, content, competitive intelligence, sales enablement, webinars.• Identified untapped marketing opportunities such as utilization of ABM and customer journey-focused content alignment.• Developed and optimized engaging tools such as eBooks, videos, ads, social, thought leadership, and case studies.• Analyzed win-loss data to optimize sales, up-level marketing, and identify untapped opportunities.

Englewood, Co, Us

Led all marketing initiatives including ABM campaigns, paid advertising, website, events, and other channels to generate enterprise sales opportunities. Managed SDR to bring early-stage leads through the funnel and handoff to sales executives. • Ran Google and LinkedIn advertising, content, social, media relations, web, email, webinars, and events. • Wrote content and provided creative direction for web, case studies, sales talking points, white papers, digital ads, and blogs.• Led research and segmentation to gain insights on customer pain points, buying triggers, media preferences, and persona attributes.

Denver, Co, Us

Translated business strategies into GTM plan across four lines of business contributing to closing deals with Marriott, Zulily, Crocs, and Agilent. Led internal marketing team, budget, and 3rd party vendors. Generated sales momentum through supporting strategic sales teams, inbound marketing, and events.• Drove market opportunity assessment including TAM, segmentation, SWOT analysis, and competitive intelligence.• Established and implemented GTM strategy expanding business solutions beyond core services.• Regularly managed 15+ concurrent marketing projects including sales presentations, battle cards, RFP responses, website updates, eBooks, case studies, events, social media, and advertising.

Lakewood, Colorado, Us

Established product marketing function and team enabling video streaming software start-up to compete against MS and Adobe. Increased freemium base from 65-120k across 150 countries drove paid conversions from 6 to 10%.• Worked across Sales and Product teams to develop and implement GTM strategy for new products and partnerships globally.• Developed strategic partner marketing plans in collaboration with AWS, Poly, Akamai, and RackSpace.• Owned competitive intelligence, customer research, NPS, and UI feedback programs to provide insights and make recommendations to the leadership team.• Identified, secured, and orchestrated speaking engagements, panels, and global trade shows.• Grew and mentored a team of high-performing marketers and oversaw 3rd party vendors across PR, web, design, and SEO.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Bachelor Of Science - Bs