Jill Campbell Email & Phone Number

New York, Ny, Us

New York, New York, Us

Orchestrating critical projects and steering strategic initiatives to propel the 130-year old organization forward. Member of Executive Leadership team; collaborate closely with Executive Leadership to drive innovation and operational excellence.

• Fractional Chief of Staff work • End-to-end project management • Contract and vendor management • Event development and management 𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀/𝗵𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆:🔹Business strategy development, including customer segmentation, marketing strategy🔹Website strategy and content development🔹Evaluate and assess venues🔹Identify and vet vendors; contract negotiation and management𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻/𝗳𝗼𝗼𝗱 𝗮𝗻𝗱 𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆:🔹Create communications strategy for internal reorganization🔹Develop internal communications for association staff🔹Author executive communications targeting Board and Membership🔹Create multi-channel sales and marketing strategy targeting prospective and current members 🔹Develop customer segmentation plan and tailored messaging🔹Business strategy development, including customer segmentation, marketing strategy

New York, New York, Us

• Developed and implemented marketing campaign that exceeded projected event attendance by 4% and drove 6,000+ digital conversions for 2022 Summer Fancy Food Show• Initiated and standardized member prospect outreach as part of promotional campaigns, driving increased membership throughout year. • Drove transformational change by increasing integration between marketing team and long-term consultants, and increased internal cross-functional collaboration. • Led marketing outreach to new community as part of change of venue for 2022 Winter Fancy Food Show, launching relationships with Las Vegas food community. • Developed and implemented strategic, omni-channel, and data-driven marketing to maximize membership, B2B event attendance, media coverage, and brand awareness. • Created new programs and processes aligned with business strategy where none existed.

• Miss America Organization – Press contact for Miss America 2020 Competition. Co-managed Media Office during competition; registered and credentialed media; managed on-site press interviews with candidates; wrote press releases; and assisted with management of red-carpet event prior to live broadcast. Selected to manage post-show press conference introducing preliminary judges, and finals celebrity judges, as well as new Miss America 2020, to media for post-telecast press conference• EW Group, LLC - Provided digital marketing, content development, website development & SEO, database development & segmentation, marketing communications, and new business development consulting• Publi.io LLC – Senior Consultant and Strategic Accounts Director working with CEO on strategic marketing and communications, business development, lead generation, and account management • Stamford Innovation Week 2019 and 2020 – Member, Executive Marketing Committee. Member, Digital Media Team and Event staff. Promotion, copy writing, and social media to drive attendance to Digital Media EXPO and NBCUniversal Executive Panel

New York, Ny, Us

• Drove 38% increase in event attendance• Reduced VIP program costs 60%• Developed multi-channel campaigns to drive customer acquisition in the Gift, Home, Lifestyle & Design markets. • Mentored and led team of 10. • Developed and managed external partners including PR agencies, content creators, social media consultants. • Created relationships with key industry influencers and stakeholders to benefit events. • Led change strategies and marketing process improvement.

New York City, Ny, Us

• Developed and reinforced student preference for LexisNexis research products across 200 accredited U.S. law schools with strategic marketing programs, promotions, collateral materials, and digital assets• Drove 172% growth in social media engagement• Directed launch of first video contest leveraging social media, resulting in more than 11,000 views and 4,000 votes; campaign garnered company-wide recognition• Launched social media testimonial campaign doubling projected 2-week response rate in first 24 hours, with final result 600% over projected response rate, and 20,000 product downloads in one semester

Jd, General

Ba, Communications And Psychology