• Create and oversee Marketo programs across multiple workspaces, encompassing diverse channels such as Operational, Email, Nurture, Web, Webinar, Social, and Tradeshow.• Develop lead scoring models for multiple business units, execute A/B testing, lead routing strategies, database hygiene, segmentation, dynamic content, nurture architecture, and progressive profiling.• Achieved a 90% reduction in Salesforce sync errors, significantly improving the synchronization between Marketo and Salesforce.

Develope overall digital channel program to generate leads and drive conversion. Manage the strategy, execution, reporting, and analysis of performance campaigns for new user acquisition. Lead the creation of brand eCommerce site and launch new products on Amazon and Indiegogo.

With a mission of “innovate the future,” PowerVision Group is a global technology leader focusing on UAV-related products and services including smart drones, data visualization, and forecasting, virtual reality, and augmented reality. My main focus is to acquire new customers through the product introduction phase and drive customer conversion. Key channels include Social Media, SEO, SEM, and Email. Lead the ideation, design, and technical development of e-commerce platform for the website product line experience. Oversee the activities on marketplaces and strive to optimize user experience to achieve target sales.

Manage the development of digital marketing strategies from concept to launch which include Email Marketing, SEO,  SEM, Social Media, and Affiliate Marketing with the focus on customer engagement by actively identifying relevant KPIs and analyzing web data to create effective campaigns and increase ROI.