Jill Gregory Email & Phone Number

Washington, DC, US

Washington, DC, US

• Responsible for Digital Strategy & Marketing for the American Red Cross. Lead the Digital Engagement & Delivery team responsible for ARC online mission delivery, including oversight of redcross.org and digital.
• Manage RCO ecommerce channel (www.redcross.org), site user experience and agile development and delivery of new functionality and enhancements to deliver a superlative digital customer experience and meet conversion.
• Ensure achievement of mission delivery and LOB goals and objectives on time and on budget.
• Responsible for ARC online mission delivery to drive financial donations, course enrollments and blood donation appointments.
• Lead high-performing team of agile product owners, content implementors, testing & optimization innovators and oversee UAT and release management.
• Strategize, innovate and execute A/B and multivariate testing & optimization experimentation tactics on redcross.org to improve ux and drive double-digit conversions.

Reston, Virginia, US

• Executive Director responsible for NII/Nextel long-term online strategic plan and roadmap, execution of a global consumer web portal and governance of Nextel’s digital presence in Brazil, Mexico, Chile, Argentina and.
• Profit and loss accountability of $60M budget to build, launch and manage operations for a global web portal with automated ecommerce and self-care in five markets.
• Led a cross-functional / cross-market team of 60, oversaw all aspects of portal program: global and local online marketing teams, requirements, lA design/UX, IT, PMO, UAT, training, business readiness and agency/vendor.
• Oversaw deployment of Oracle ATG ecommerce platform, Adobe Cq5 content management tool, Bazaarvoice and Webtrends implementations.
• Launched Nextel Brazil’s first ecommerce and e-self-care web site on new global infrastructure. Designed front end IA and UX to meet global and market expectations and satisfy regulatory and SDLC requirements.
• Selected and managed Nextel’s global interactive agency and oversaw in-market digital agency and branding efforts.

Basking Ridge, NJ, US

• Oversee global web presence and management for Verizon Business. Devised, led and oversaw strategic and tactical implementation plans for verizonbusiness.com, supporting 5 languages. Accountable for the online customer.
• Conceived and deployed first Web 2.0 features on corporate web site, including front- and back-end processes to support multi-media, blog platforms, social media releases.
• Managed complex technical projects to support domestic and localized, in-language campaigns.
• Oversaw organic SEO strategies and implementation.
• Directed presentation and development of thought leadership and campaign microsites and external blogs (e.g. www.verizonbusiness.com/thinkforward, www.verizonbusiness.com/uk/dearcio).

Basking Ridge, NJ, US

• Accountable for design, content, development and usability for global enterprise web site. Managed creative development and messaging strategy for global advertising and online communications. Directed.
• Launched front- and back-end redesign of www.verizonbusiness.com with new server architecture and caching service to dramatically improve site performance. Migrated 220+ sites to one template-driven architecture.
• Built internal hosting solution for podcasts and multi-media, eliminating third-party costs to drive $500k annual savings.
• Created, influenced and executed enterprise online and offline creative direction and communications. Ensured brand compliance across the global enterprise.
• Created compelling print advertising for newspapers, magazines and Heritage Golf tournament: developed creative and key messaging to drive relevant differentiation within the competitive landscape.
• Managed translation process and vendors for web sites, applications and marketing communications.

Basking Ridge, NJ, US

• Recognized as top 1% contributor for exceptional leadership and performance. Retained when Verizon purchased MCI in Jan. 2005. Led merger rebranding and transition efforts for web sites, online channels, products and.
• Defined, built, maintained MCI's web presence, including campaign micro sites, 220 corporate sites in 13 languages, mass markets and small business ecommerce online sales and customer service channels.
• Managed the online launch of MCI’s first PC-to-Phone VOIP consumer offering in partnership with Microsoft. Built the online marketing plan and e-commerce and online self-service channels.
• Defined and managed corporate web standards, style guidelines, and overall look and feel of external and internal web sites and applications.

Basking Ridge, NJ, US

Managed online channel driving $60M in revenue and $22M in customer service cost savings annually. Responsible for consumer and corporate web presence, including online sales and customer service channels, email marketing campaign management and fulfillment, and e-commerce and online billing strategy. Led numerous cross-functional teams and vendors in.

Basking Ridge, NJ, US

• Defined marketing strategy and rebuilt systems functionality for consumer e-commerce platform. Managed all aspects of branding, creative, product development, and marketing for new long distance products specific to.
• Championed complete front-/back-end rearchitecture of online sales registration process and decommissioned manual back-end processing. Tripled online close rates and increased new sales 50%.
• Managed deployment of Interwoven content management system for online sales channel; doubled IT’s monthly project capacity.
• Improved customer contact rates for base and acquisition campaigns via creation of e-marketing database, enabling email collection in telemarketing channel. Devised email campaign strategy to enable efficient, targeted.

Basking Ridge, NJ, US

• Negotiated contract and managed AOL/CompuServe strategic business relationship. Designed and developed ten portal sites for MCI Internet ISP product. Managed consumer web site strategy and development, including real.
• Researched, recommended, executed broadband test strategy, including DSL, fixed/mobile wireless consumer trials and implementation plan.
• Supervised agency relationships and spearheaded creative execution of successful online advertising and acquisition campaigns.
• Managed editorial and advertising integration and interacted with IT groups to ensure engineering support of the sites.
• Managed web partnerships and joint software ventures with top Internet content providers, including Yahoo, MSN, Snap, WebTV, and Wireplay.
• Established protocol to ensure web sites and online sales channel were design-compliant for multiple operating system and browser configurations.

• Instrumental in development and launch of MCI’s consumer ISP product. Recommended product design strategies and guidelines, and ensured consistent user experience throughout all customer touch points. Supervised.
• Wrote and developed all software documentation, including Getting Started Guide, GUI text, online user guide, and customer communications for MCI Internet ISP software.
• Managed development of internal training programs and assisted in creation and execution of consumer and field training literature.

Executive Certification, Global Leadership

Bachelor Of Arts (B.A.), English Literature And Journalism