Jill Clapp Email & Phone Number

San Jose, California, Us

San Jose, California, Us

Boston, Massachusetts, Us

PTC Needham, MA 11/12 - PresentPTC delivers technology solutions that transform the way businesses create and service products. The fusion of leading technology, process knowhow and collaborative engagement gives our customers ongoing product and service advantage.Web Services Manager – 8/13 – present As the internal marketing agencies Web Services Manager it is my responsibility to support PTC’s websites with the ability to steward a project from conception through deployment and serve as both a client partner and internal team leader.I am responsible for scoping projects, communicating with the requestor and the development teams, and managing projects from inception through completion. I also direct the execution of new creative ideas, troubleshoot a variety of issues relating to content management tools, processes, tracking tools, and general web site issues.My main focus has been to develop and sustain strong relationships with internal clients and decision-makers. I have accomplished this by maintaining consistent communication with clients; gathering feedback, clarifying customer needs, and recommending overall process improvement.In addition, I manage all web related requests and updates, make recommendations for additional promotion of specific campaigns, and advise on leveraging social media platforms. I have been working on educating marketers on best practices, digital trends, and how to recreate assets for better user consumption while creating higher conversion rates.

Boston, Massachusetts, Us

In my former role, I worked directly with internal clients on creating and executing campaigns to grow awareness and brand identify for the growing product portfolio. I worked with multiple departments and teams to ensure that there is continuity in messaging and clarity of goals. I was the main project manager using JIRA as our ticketing and PM software system while overseeing workflow and priorities.In addition to working with clients, I updated both internal and external websites using multiple content management systems, Dreamweaver, html, CSS, putty and more.

Boston, Massachusetts, Us

Digital Project Manager/New website Content Team & Project Leader/ Client Service Representative

Director of Digital Media/Project ManagerResponsible for the utilization of a 360° brand strategy including on-air, on-line, and on-site to surround consumer with brand messaging for radio stations and local/national clients. Implemented programs that generated an additional $3m in revenue two yearsCreated incremental revenue streams by creating and executing programs for clients. A major automotive dealer, Ernie Boch wanted to integrate his brand with new music –I came up with and executed a program that created an additional $150k in revenue. The Boch Studio 92.9 program allows local bands to upload songs, videos, and images to Radio 92.9 • Conceptualized and executed programs for Beth Israel Hospital, Dunkin Donuts, Cardies Furniture, MA 211, Nissan and many more• Managed Technical Manager who was responsible for creating CSS and custom CMS for new sites • Managed Webmaster, graphic designers, video and flash developers • Project Manager – prioritized workflow for concurrent projects and assigned tasks to ensure account manager/client expectations, deadlines, and delivery dates• Discovered and created partnerships with new technology businesses such as RAMP, AP and Live Nation, to helped gain exposure for brands and/or content development• Delivered capabilities presentations (pitches) to local and national clients either directly or through an agency• Managed and created on-line stores for each station that resulted in a new stream of revenue• Conducted small in-house listener focus groups for website usability testing and overall feedback • Served as the central knowledge source for new technologies, market trends and success stories• Implemented a communication plan to share knowledge, receive project updates, and energize local teams.• Developed tools (email marketing, promotions, and on-site opportunities) to organically grow each stations database while leveraging database and email marketing to benefit client needs and goals.

Overall responsibilities include all branding, advertising, promotional development and execution for station and clients. Generalduties include on-site logistical planning for station and client events, working within station budget, working with stage and soundcompanies, clients, and on-air staff, and print partners, agencies Work directly with Operations Manager and Program Director to create long and short term plans to meet necessary marketing goals Develop and manage annual marketing and advertising budget Work with various agencies to create and implement Outdoor, TV, Real Call and direct mail campaigns Create and manage all station contesting, web-site development and management, database marketing, station PR, and promotional on-air elements Manage web initiatives, including the launch of two websites, social media, podcasts, and database Grew database from 4,000 to over 80,000 Work directly with 3rd party partners to create event strategies and legal contracts Manage all PR for the station In charge of producing all station events including several concerts at City Hall Plaza and an annual CD Work with Sales Managers to create and implement successful client/station promotions such as the New England Home Show Create and continue to grow community outreach programs through publicity, donations and event marketing such as the annual Autism Walk, Coats for Kids, Pancreatic Cancer Walk

Marketing Director for 105.7 WROR 12/01-2/08Marketing Director of 92.9 WBOS 4/99-01_______________________________________________________Manage brand and brand extension. Design, execute, and communicate well-targeted marketing tactics to position WROR in the market to attract listeners (ratings) and clients (revenue) inclusive of promotional tactics, client solutions, and external branding, PR and database/web tactics. Key ResponsibilitiesResponsible for execution and planning of all station Marketing and PromotionManage and assist in the development of annual marketing budget Create and manage all station contesting, web-site development/management, database marketing, PR, and on-air elementsWork with: various agencies to create and implement Outdoor, TV, and direct mail campaigns3rd party partners to create event strategies and legal contracts Create and continue to grow community outreach programs Hire and manage support staff and interns

Responsible for execution of National Summer promotion "Sam Adams Summer Jam", while creating solid partnerships with media outlets. Assist Account Managers, in the top 10 markets, with the implementation and execution of the local Summer Jam events. Responsible for the execution of the Boston Sam Adams Summer Jam. Supervise the forty-plus radio stations broadcasting from the brewery for 2 days. Assist in securing talent, prizes, signage, and third party sponsors for all the events. Assist with website development, team procedures, press releases and brand planning. Collaborate with creative services; the legal department, sales managers and the VP of Brand Development to create sell sheets for account managers

Boston, Massachusetts, Us

Assisted in launching Sam Adams Light in several markets including San Diego, Atlanta, New York, DC, Columbus OH.

Education record

Associate Of Science (A.S.), Tv/Radio Communications