Jill Sherman

Jill Sherman Email and Phone Number

Head of Marketing and E-Commerce @ North Spore
Portland, ME, US
Jill Sherman's Location
Portland, Maine Metropolitan Area, United States, United States
Jill Sherman's Contact Details

Jill Sherman personal email

Jill Sherman phone numbers

About Jill Sherman

Experienced digital marketer and strategist with a successful track record for B2C brand growth. I specialize in CPG and have extensive experience launching and growing wellness, beauty, and lifestyle brands. I was awarded “Top Women in Digital” with honors in strategy by Cynopsis Media and was recognized by LinkedIn as a “Leading Voice” in advertising. I have authored 30+ industry POV’s for media outlets including AdWeek, Ad Age, Huffington Post, and CNBC and am also the founder of @fashion.biologique. Outside of work, I am active in dog rescue and love travel, outdoor concerts, star gazing, and NASA.

Jill Sherman's Current Company Details
North Spore

North Spore

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Head of Marketing and E-Commerce
Portland, ME, US
Website:
northspore.com
Employees:
27
Jill Sherman Work Experience Details
  • North Spore
    Head Of Marketing And E-Commerce
    North Spore
    Portland, Me, Us
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  • North Spore
    Head Of Marketing & E-Commerce
    North Spore Aug 2021 - Present
    Portland, Maine, Us
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  • Lucidity Lights, Inc.
    Chief Marketing & Digital Officer
    Lucidity Lights, Inc. Mar 2019 - Jun 2021
    Boston, Ma, Us
    Directed the development, launch, and growth strategy of consumer wellness lighting brand, Brilli. Responsible for execution and optimization of marketing and communications plans. Lead ongoing analysis and evolution of digital marketing initiatives, e-commerce, and CRM. Oversaw media plan, content development, influencer marketing, affiliate program, SEO, market research, and public relations. Analyzed industry and consumer trends to inform creative concepts and strategies. Built and managed marketing team and agency partnerships. Responsible for all contract negotiations.
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  • Rare Beauty Brands
    Global Vice President Of Marketing
    Rare Beauty Brands Mar 2017 - Feb 2019
    Norwood, Massachusetts, Us
    Directed all areas of marketing, including brand awareness, social media, PR, content marketing, influencer marketing, creative and new product development for indie beauty brands Patchology & Plant Apothecary. Drove brand vision, global go-to-market strategies, and partnered with sales to develop retail support strategies. In 2018, successfully entered into Europe (Douglas, Space NK, Sephora) and Australia (Mecca). Also helped to grow annual omni-channel revenue by 107%.
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  • Digitas North America
    Senior Vice President, Social & Content Strategy
    Digitas North America Mar 2015 - Feb 2017
    Boston, Massachusetts, Us
    Led a national cross-capability team that developed integrated social, content, and influencer programs for Fortune 500 clients. Responsible for planning and execution of marketing programs for national and global brands, including CPG, QSR, automotive, retail, technology and financial services. Developed and evangelized agency POV’s while synthesizing and contextualizing the impact of trends for both the agency and clients. Partnered with ELT to vet new business and client growth opportunities, as well as find solutions to challenges. Mentored and built strategic leaders and sponsor their growth opportunities within the organization.
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  • Digitas North America
    Vice President, Group Director, Social & Content Strategy
    Digitas North America Mar 2012 - Mar 2015
    Boston, Massachusetts, Us
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  • Toth+Co
    Sr. Director Of Digital Strategy
    Toth+Co Feb 2011 - Mar 2012
    Concord, Massachusetts, Us
    Charged with development and activation of cross-channel digital marketing initiatives for global lifestyle, fashion, and CPG brands including Belk, Johnston & Murphy, keds, Wrangler, NYDJ, and Chico's. Created brand experiences through insight-driven, consumer-focused integrated strategies. Focus areas included social media, content, influencer partnerships, loyalty programs and CRM. Responsible for understanding consumer behavior, defining scope, recommending approach, developing strategy, defining user experience, and overseeing execution teams.
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  • Beautyticket.Com
    Founding Partner & Cmo
    Beautyticket.Com Jan 2008 - Feb 2011
    West Hollywood, Ca, Us
    Created and launched first private sale retail website focused exclusively on discount premium cosmetics and skincare. Directed e-commerce development and digital marketing initiatives including social media marketing, blogger outreach, corporate communications, affiliate marketing, email marketing, SEM and CRM. Honors include: InStyle "Best of the Web" and WWD "Top Beauty E-Tailer." Sold to Venture Capital firm in 2011.
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  • Tria Beauty
    Vice President Of Marketing
    Tria Beauty Jul 2005 - Dec 2007
    San Leandro, California, Us
    Led the development of marketing, media, and communications plans for first FDA-cleared consumer laser beauty and skincare devices. Responsible for launching in all major global markets (launching first in Asian and Europe, before launching in United States.) Lead critical marketing initiatives, providing overall direction and thought leadership across functional teams. Recommended the nature and scope of present and future initiatives, reviewing progress throughout product lifecycle to ensure positioning and brand communications supported business goals and objectives. AdAge “Hottest Brand of the Year.”
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  • Bonne Bell Cosmetics
    Marketing Director
    Bonne Bell Cosmetics Aug 2003 - Jul 2005
  • American International Industries
    Director Of Marketing & Public Relations
    American International Industries Jan 2000 - Aug 2004
    Los Angeles, Ca, Us
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  • Genex
    Senior Media Producer
    Genex Jun 1997 - Jan 2000
    Culver City, Ca, Us
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Jill Sherman Skills

Digital Marketing Social Media Marketing Digital Strategy Marketing Strategy Content Strategy Strategy E Commerce Integrated Marketing Social Networking Online Advertising User Experience Sem Advertising Creative Direction Digital Media Social Media Strategic Planning Brand Awareness Marketing Communications Web Analytics Marketing Content Management Content Development Consumer Behaviour Analytics Information Architecture User Interface Design Social Media Measurement Web Content Mobile Advertising Content Marketing Social Marketing Online Marketing Brand Development Email Marketing Web 2.0 Community Engagement Strategic Thinking Leadership Team Building Management Sentiment Analysis Consumer Insight Brand Loyalty Social Media Outreach Influencer Marketing Social Media Strategist Marketing Budget Strategic Roadmaps Fast Moving Consumer Goods Brand Management

Jill Sherman Education Details

  • Baker College
    Baker College
    Marketing
  • University Of Southern Maine
    University Of Southern Maine
    Leadership & Organizational Studies

Frequently Asked Questions about Jill Sherman

What company does Jill Sherman work for?

Jill Sherman works for North Spore

What is Jill Sherman's role at the current company?

Jill Sherman's current role is Head of Marketing and E-Commerce.

What is Jill Sherman's email address?

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What is Jill Sherman's direct phone number?

Jill Sherman's direct phone number is +161747*****

What schools did Jill Sherman attend?

Jill Sherman attended Baker College, University Of Southern Maine.

What skills is Jill Sherman known for?

Jill Sherman has skills like Digital Marketing, Social Media Marketing, Digital Strategy, Marketing Strategy, Content Strategy, Strategy, E Commerce, Integrated Marketing, Social Networking, Online Advertising, User Experience, Sem.

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