For Zones, I lead a marketing communications team that includes a social media manager, blog content strategist, internal communications manager, marcom manager, executive comms manager, and content writers remotely for the creation and execution of communications plans, resulting in successful project outcomes and stakeholder satisfaction. Also, I engage with cross-functional teams to ensure alignment of message, tone, voice, and brand presence, producing a cohesive brand story and image across all channels.★ Conducted regular and thorough assessments and evaluations of the media landscape for the company and competitors and delivered data-driven insights and analytics to support the identification of emerging trends and issues.★ Mentored and motivated multiple junior staff members remotely to enhance operational performance and increase productivity.★ Managed and executed multiple work streams and stakeholder relationships simultaneously, ensuring the smooth delivery of high-quality work, adherence to deadlines and budgets, and alignment with company strategic goals.★ Improved brand market positioning, expanded market share, and drove profitability by developing and implementing a comprehensive communications plan for rebranding a $3B Global IT channel.★ Established a rigorous internal communications plan, including "change communications" and "employee engagement" tactics to elevate employee morale, loyalty, and retention. ★ Introduced impactful social media marketing campaigns and consolidated advertising and email marketing into one content communications plan. ★ I secured several media placements domestically and internationally through effective content production, social media marketing, supplier performance management, and business relations with multiple agencies.

In this role, I enhanced business visibility and engagement with target audiences of three key agencies by designing and executing a robust brand strategy and communications plan. Moreover, I managed crisis communications, public relations, and marketing initiatives, including developing effective issue management responses and practices to protect and enhance organizational reputation.★ I spearheaded robust marketing and communications campaigns for multiple government, education, business, and private sector entities in the state of Alabama, resulting in increased brand recognition and success in the workplace.★ I devised go-to-communications plans for projects, initiatives and agencies across the state to deliver a unique value proposition to customers and achieve a competitive advantage.★ I strategically allocated a multi-million dollar advertising and communications budget to improve the positioning of new and expanding industries throughout the state. I developed a brand voice and maintained integrity across all platforms.★ I led the development and delivery of key external communication activities. I utilized a variety of channels, including print, digital, online, video, and podcast platforms to effectively reach target audiences and drive engagement.★ I managed multiple workforce development, branding, and economic programs. ★ I coordinated two external agencies and an internal team to ensure the successful management of 6-7 major projects simultaneously.

During my career with STLLC Consulting, I managed a full spectrum of communications and marketing functions, including developing internal and external communication, media and digital marketing, public relation, advertising, and corporate positioning campaigns and programs. Additionally, I directed product launches, sales collateral, tradeshow marketing, and content creation for web and social media channels.★ Established KPIs for healthcare and education companies to benchmark communications and public relations efforts. I provided valuable propositions and strategies to ensure continued organizational growth and success.★ I formulated an effective stakeholder communications plan for a large manufacturing client in advance of an initial public offering, resulting in successful engagement and buy-in from key stakeholders and investors.★ I identified and recommended improvement opportunities to support sales and brand initiatives. I focused on maintaining high quality and consistency in communications and branding across all channels and platforms.★ I contributed to sales of existing products and services by developing comprehensive go-to-market strategies. I nurtured leads and engaged customers by formulating a sound digital marketing strategy based on market and consumer research.

As the Regional Marketing & Sales Manager, I handled end-to-end marketing and sales initiatives to elevate brand recognition and amplify digital sales. I also directed communication messaging, branding, and collateral development to enhance acquisition and retention. I conducted market segmentation and analyzed consumer data to determine and tailor messaging, leading to higher engagement rates. Furthermore, I employed A/B testing and data analytics to optimize marketing efforts, improving conversion rates and revenue growth.★ I garnered remarkable year-over-year revenue growth by developing and integrating rigorous strategies and inbound/outbound marketing techniques in line with the company's core values, including mission and vision.★ I drove customer loyalty by orchestrating brand awareness campaigns and retention initiatives, delivering premium customer service, and optimizing customer experience and journey.★ I significantly increased customer acquisition and retention scores by devising and delivering compelling direct response messaging and collateral for retention, sales, and branding consistent with company strategic goals.★ I achieved remarkable team capacity and enabled staff members to meet sales targets by delivering transformational coaching, tools, and optimal resources established and promoted a collaborative work environment to drive synergies.★ I received significant cost savings transitioning from 100 print to a hybrid of print and digital over seven properties in Alabama and Florida. I focused on driving growth, retention, and acquisition of new customers.

I strategized and coordinated community events, programs, meetings, and communications for the U.S. 2nd Congressional District. I planned and led various events for organizations, informational sessions, and caucus meetings.I kept constituents up-to-date with legislative and policy matters by managing communication and messaging. I developed and submitted effective messaging to media and federal agencies as needed.

★ I contributed to the vision and mission through effective communication management, relationship building, networking, promotions, marketing campaigns, and strategic initiatives.★ I revamped branding and messaging by conducting extensive market research and analysis to refine the school’s image and public perception. I designed and presented purposeful and visually compelling photo and video content as needed.

★ I provided marketing consultancy and expert advice to clients on enhancing brand vision and identity. I developed strategic communications and marketing plans for multiple clients in the manufacturing and healthcare space.★ I designed and submitted engaging promotional and sales materials to attract and engage targeted audiences effectively. I maintained market knowledge through research and demographics to establish strategic marketing plans/objectives.

Established integrated communications strategies and almuni retention programs. Developed initiatives to support fundraising and advacnement activities. Design and editoral services for publications, advertise,ments, multi-media presenations. Implemented and monitored ASFA's brand identity.

Planned and executed the organization's comprehensive fundraising activies. Developed long and short term plans for income development and corporate partnerships.

Drafted marketing materials, powerpoint presentations and informative materials.