On a mission to delight Ford's commercial customers, empowering fleet managers with actionable insights, full transparency and total control over their vehicles — anytime, anywhere via the Ford Pro app.

As the NFL’s flagship digital platform, the NFL app has tens of millions of users with hundreds of thousands of concurrent users during game windows. The app delivers free video streaming of 200+ live games every year, offers fans premium content via in-app purchase and provides the most up-to-date league news, as well as schedules, standings, player and team stats. Managed the redesign and building of a brand new NFL app built in React Native - delivered on-time for the 2018 season - feature set was 50% above parity to the previous in-market appDrove 30% YoY increase in live game minutes viewership - increasing the value of the NFL digital portfolio to strategic partners and advertisersDrove 20% YoY increase of in-app purchase revenue for GamePass via dynamic cross-promotional placementsDefined products requirements and managed partner relationships with Verizon and Apple to ship the Verizon 5G SuperStadium fan experience - prominently featured Apple's Keynote launch of the first 5G iPhone Defined the product vision, goals, KPIs and roadmap - presented quarterly to entire digital media organizationShipped new builds weekly, including bespoke user experiences for the Super Bowl and the NFL DraftManaged a product team consisting of a senior architect, senior developer, four remote developers, project manager and QA analyst - collaborated with UI/UX throughout the design lifecycle Conducted weekly NFL app product alignment meetings with cross-functional teams to discuss metric trends, A/B tests and present new UI/UX Wrote PRDs and acceptance criteria - aligned roadmaps with external teams including, editorial, front/back-end video and data Built meaningful relationships with business development, analytics, sales, marketing, editorial, UI/UX, engineering, partners and product managers to help build consensus Managed previous in-market native NFL app and team consisting of two engineering teams (iOS/Android), UI/UX and a content programmer

Clients: Fortune 300 Insurance Company (NDA), GoogleManaged and delivered a $1.5 million project to create a new digital brand identity and responsive corporate website for a Fortune 300 insurance company Led dedicated team consisting of a content strategist, copywriter, three UX/UI designers and two developers - managed all client communicationDefined epics, wrote users stories and acceptance criteria, led bi-weekly sprint planning, backlog grooming and facilitated on-site sprint reviews with the client Managed iterations of the UI/UX design by incorporating the user feedback received via a third-party testing serviceShipped core library of flexible components built in Adobe Experience Manager to be used by the editorial, product, sales and marketing teamsProject was delivered on-time, on-budget, while satisfying the unique technical requirements of the internal IT team Managed several projects for Google, including the creation of a three-minute long animated explainer video for a new AdWords marketing initiative.

Managed from concept to delivery Aspen Music Festival & School’s first responsive mobile/web experience featuring a dynamic events calendar with ticketing functionality. Due to the success of the initial 2015 Summer Season launch, a second project phase was commissioned by the client to extend the website and create additional features for the following 2016 Summer Season. Conducted multiple-day on-site workshops with stakeholders to identify pain points, gather requirements, conduct location research and prioritize featuresRemotely managed team consisting of a UX/UI designer, front-end and backend developers, while handling all account management responsibilities, including client and stakeholder communication Wrote SOW, defined project timeline, facilitated design reviews with the client Prioritized backlog, wrote and validated QA tickets

Managed large-scale mobile web projects and owned client relationships at WPP’s leading mobile agencyClients: Microsoft, AT&T, VodafoneManaged from concept to delivery the first ever m.microsoft.com mobile site - including stakeholder inputs from products such as Xbox, MS Office and Windows - delivered in 8 weeks - 6 months later, delivered a v2 of the m.microsoft.com site post-Microsoft reorg and rebrandScoped and planned projects (budget, timeline and SOW creation) - Wrote briefs, facilitated internal/client reviews with the UI/UX and engineering teams located in the LA and Berlin offices Shipped multiple Windows Live mobile marketing campaigns to drive awareness and installs