Are you making the best decisions? Is your new product or service on the right track? What do your customers or stakeholders really want?When you have important decisions to make, you need clarity, evidence and insight to help you. Through market research, I give a deep insight into your audience or market. I challenge your assumptions, test your ideas and ultimately help you make better, more informed decisions that reduce risk and give you an increased chance of success.How?Firstly, we’ll have a chat to help me understand what you need. Then, I’ll put together a bespoke market research plan, making sure it’s fits your timescales and budget.I might suggest:SurveysInterviewsFocus groupsOnline communitiesDesk researchA review of internal data…or a combination.Once you’re happy with the plan, we get to work! At the end of the process a final report and presentation will give you deep insights and clear guidance on next steps.Who do I work with?I work with organisations with a connection to education, learning or professional development. Clients include publishers, exam boards, awarding bodies, colleges, universities, professional associations, membership bodies… basically anyone with a link to learning, teaching or professional development.My clients are also generally:CuriousThey have clear questions they need answering and are genuinely interested in the answers.Open-mindedThey want an external perspective, a fresh point of view, and are open to new ways of working.CollaborativeProjects with the best results are those where the client engages deeply at key points of the process. By combining our knowledge and expertise, we produce better results.Why me?I have been conducting market research for over 15 years, and working around education for even longer. In short, I know what I’m doing!I only take on a small number of projects at a time (and only those where I know I can make a real impact), so I will live and breathe your project to make sure you are happy with the outcomes.The quality of the work and the results matters hugely to me, so I’ll make sure that everything is done to the highest possible standards. I’ll also challenge your ideas or approach when I think we can do better.My clients have described me as ‘insightful’, ‘sensible’, ‘credible’, ‘responsive’ and say that I ‘always deliver’.What next?I’m always happy to have a chat. Drop me a DM, or:Email me: jill@insightfulresearch.co.ukSee my website: www.insightfulresearch.co.ukBook a call: https://calendly.com/jill-elston/introductory-call
Listed skills include Copywriting, Marketing Communications, Market Research, Marketing Strategy, and 32 others.
