An accomplished marketing expert, specialising in strategic development, consumer insight generation, brand planning and implementation. Focussed on delivering tangible results. CAREER HISTORYOver 20 years experience working for the top communication agencies in Scotland and the UK. Directing and implementing communication strategies for household names including RBS, Baxters, Lloyds TSB, Brooke Bond, Marshalls Foods, Scottish Widows, Weight Watchers, BBC and Nationwide. Opened Family Advertising Ltd. in 2002 and successfully ran this business for 9 years, employing 50+ people, before making the move to client side. Having run the biggest Scottish Government social marketing portfolio (health) for 5 years, I moved on secondment to head up marketing & digital for the UK Government in Scotland. I returned to the Scottish Government in 2019 and now head up the Marketing department. It’s a real privilege to lead such a great team and to deliver such important work. I’ve got a view on life, which is simple. You get back what you put it. A great book that sums this up is ‘How full is your bucket’ . Believe me, you should buy it and fill a few buckets.Specialties: Strategic marketing, audience insight generation, campaign management, social marketing, behaviour change, leadership and financial management.