The face of the agency to all clients. Lead Brands to be digital leaders in their industry and drive market share growth through strategic leadership focused on digital maturity modeling, best-in-class CX (customer experience) and CRM programming. • Own digital strategic partnerships and a $10 million budget across multiple clients supporting their business goals. Led and supported the growth of revenue by 150% through digital activations• Manage client portfolio work across a variety of industries (CPG, Banking, Pharma and Healthcare) leveraging data to strategically drive their ecommerce and CX digital transformation and maturity; mapping customer journeys to deliver acquisition and retention programming• Successful people leader directly managing account leads and indirectly managing cross-functional teams, Creative, UX, SEO, Analytics, Technology and Project Management• Successful in building and fostering trusted client relationships; seen by clients as the subject matter expert on digital marketing; Bridgestone CMO requested me as the client lead over all of our business• Subject matter expert for clients building out B2B ecommerce strategic roadmap and CRM programs; drive strategic alignment across multiple business units and leadership teams• Lead annual planning including briefing, ideation, estimating and scope delivery• Results driven; create strategically sound solutions rooted in data and research to deliver positive ROI against KPIs• Lead new business pitches; 50% win rate in securing new business.

Led the digital and ecommerce transformation collaborating with 11 Brand teams and 5 retailers to double ecommerce sales year over year. • Directly impacted online sales (12x) for Chewy.com leading customer business planning and developing strategic shopper marketing plans.• Partnered with Global eCommerce team to pilot and launch a Perfect Digital Store framework (Perfect Page fundamentals) across key customers; Framework is being rolled out across other business units around the globe. • Key contributor to driving eCommerce share growth year over year by developing portfolio strategies for retailers and activating through effective shopper marketing plans • Implemented new technology platforms to enable ecommerce• Developed and executed a digital & ecommerce acceleration strategy to generate brand growth for online pure play retailers – sales grew 25% Y/Y – while also consulting brick-and-mortar teams on developing their shopper plans for online retail• Led the development of a new manufacturer and retailer paid search strategy to drive efficiency of media; CPM dropped by 10%. • Codified ecommerce best practices into a corporate wide education tool that was utilized across MARS Global education team.

Managed a team of 12 digital subject matter experts (client services, content, design and development) and owned a portfolio of 36 clients driving their digital maturity and business growth.• Delivered new business pitches and grew client base by 20% in one year• Drove process improvement across design, content and development for all website builds• Developed a rate card structure which returned profitability for the digital business for the first time; incremental 100K monthly• Created the first digital analytics dashboard report for clients based on KPIs and digital success metrics.

Led the launch of ecommerce DTC and Big Box retail and drove success through attribution modeling and building an in-house agency team to drive budget • Managed a budget of $12MM annually across direct mail, digital, packaging and merchandising initiatives • Built Oreck.com and CRM programs to be the most profitable departments in the company• Implemented successful multi-channel product launches exceeding revenue by 2x• Led development of segmentation strategies for digital channel strategy• Developed a Consumer Insight Panel to support research and drive business decisions based on consumer insights•Responsible for all co-branded marketing efforts with retail partners (Costco, Target, Amazon, Wal-Mart, etc)•Developed the yearly promotional calendar for all online promotions based on year-over-year success data •Knowledge and experience updating and managing a Demandware e-commerce platform•Managed the corporate responsibility partnership between Oreck and Susan G. Komen for the Cure implementing a program that raised over $50,000 in one year.

Owned client relationships and successfully implemented multi-channel CRM campaigns to build brand awareness, drive retention and acquire new customers through migration programs.• Became a pharmaceutical marketing SME owning all parts of the legal, medical and regulatory process for the agency marketing programming.• Launched a pharmaceutical direct response campaign that outperformed its lead generation goal by 160%• Accountable for all resource, revenue, budget and cost savings management and reporting• Assist in the development of quantitative consumer insight studies and receiver reaction studies to identify quality prospective customers and analyzed consumer profiles

I held many volunteer positions with the NC Triad Susan G. Komen for the Cure organization - most of them revolving around the annual Race for the Cure.•2008: Finish Line Coordinator •2008: Teams Committee: Ensuring all teams got their packets accurately and on-time•2010: Marketing Chair: •2011: Marketing Chair:As the Marketing Chair, for two years in a row, I was responsible for all marketing collateral design/development, media partnerships, on-air segments, radio spots, billboard advertising, collateral distribution, Race Day script development and execution and post-Race programming development and execution.

Responsible for managing the daily execution of all direct mail programs facilitating creative design, forecasting revenue and costs, and analyzing campaign results.• Evaluated the print production process and generated cost efficiencies of 30%• Successfully reached 102% of the revenue goal for a 4.5MM household direct mail campaign• Set the direct mail strategy and identify new opportunities for growth and success; Analyzed and reacted to the impact of direct mail on customer acquisition and retention

Responsible for managing the day-to-day project management details including budget, compliance guidelines, status meetings, event sponsorship, user feedback and site enhancements•Helped develop and manage a strategic marketing plan for a new online social networking program•Assisted in the exponential growth of registrations, up 50% from the estimated growth rate

Responsible for managing client relationships, creative development, and tactics to successfully implement multi-channel CRM campaigns that build brand affinity among consumers•Launched a pharmaceutical direct response campaign that out performed its lead generation goal by 160%•Managed the creative development, legal approval, production and fulfillment for direct mail pieces, often 10-20 projects at a time•Responsible for managing multiple budgets simultaneously in the upwards of $1MM each•Develop creative briefs to align with brand strategy, insights and goals and creative execution standards •Accountable for all resource, revenue, budget and cost savings management and reporting•Partnered with the database team to ensure business rules were set to properly track data for campaigns•Recognized as the subject matter expert for implementing direct response print ad campaigns

Project Manager:Managed ten cross-functional leaders to meet deliverables and deadlines while identifying and resolving potential risks and issues surrounding an Auto Insurance Mass Media Test. Sponsorship Coordinator:•Worked with the Creative Director to create effective marketing tools. (ex: Statement artwork reaches 30MM; Mobile Tour artwork will impact 140,000 and impress 130,000; capitalonebowl.com creative reaches 7MM)•Directed the development of the Mascot Mobile Tour which impacted 50,000 people in twelve weeks•Facilitated daily meetings with ESPN to manage deadlines for the development of capitalonebowl.com•Managed cross-functional teams to develop and execute the 2005 Mascot Challenge Marketing Campaign•Created solid partnerships between Capital One and twelve Universities as Mascot Challenge contact

Worked with new patients to build relationships, elevate their comfort level, and guarantee the best care possible.•Implemented a marketing plan that increased the number of new patients by 40% in one month•Achieved goals of 75 new patients per month by actively researching marketing channels to build brand awareness•Managed a $5,000 monthly budget for all marketing, promotions, and events

Created a marketing plan for the start-up team while contributing to the sales, creating awareness of the product,and managing the employees, operations and marketing.•Led the marketing plan successfully through detailed planning, organization, and execution of all events•Organized and executed game day operations; created and promoted four events a week for three months•Hired, supervised, and evaluated 3 full- time employees and 25 game-day staff

•Played an integral role promoting the Sounds within the community when attending mascot appearances•Developed a new Kids Club program that was launched in the 2004 season•Organized and executed all on-field promotional activities and events•Responsible for ticket sales throughout the community and bringing in new groups for group events

(** At the time of my internship, the team name was the Winston-Salem Warthogs)Held Director of Community Relations position after full-time employee stepped down midseason researching,developing, and executing promotional events at the ballpark and in the community.•Increased sales by $7,000 through ticket sales, group packages and merchandise•Structured a “Chris Cagle (a country singer) Night at the Ballpark” which generated $100,000 in revenue•Organized and executed all on-field promotional activities and events